The Display Planner tool replaced the YouTube Keyword Tool in 2014, and can be accessed from the Tools section of your Google Ads account. Although it's a little more involved than entering a keyword into the YouTube Keyword Tool, the Display Planner offers some great functionality for making the most of Display campaigns, including keyword-driven video ad campaigns on YouTube. The Display Planner also offers precious insights into the demographics and interests of your audiences, allowing you to create highly tailored Display campaigns.
Long Tail Pro is a keyword research tool. Keyword research helps you find exact keywords that people are actually searching for. Some keywords are high competition (meaning it is harder to rank for on your site) and some have lower competition (easier for you to rank). How does Long Tail Pro work? First it finds the actual keywords for you based on the ‘seed keywords’ that you input. Then it helps you analyze the competition to see which keywords will be harder or easier for you to rank. How does this benefit you? You can take those ‘easier to rank’ keywords and use them in your content to increase search engine traffic to your site.
Long Tail Pro by Spencer Haws is the most useful keyword research tool that you can use for your internet marketing. Thousands of webmasters depend on the tool to generate thousands of keywords. It is such effective that it has dominated the keyword search market for the few years it has been into existence. It would cost you less than one hundred dollars to have access to this important life-changing tool.
WordStream for PPC is a full-service PPC management platform for creating, optimizing and managing pay-per-click advertising campaigns in Google AdWords. Our PPC software includes easy-to-use PPC keyword tools, campaign creation and expansion tools, Quality Score optimization tools, and more to help marketers get their PPC work done quickly and cost-effectively. WordStream for PPC customers experience increased traffic and greater ROI.
This is another free tool for keyword research. The tool allows you to combine your keywords in a very easy manner. It has three main match types which include broad match, phrase match and the exact match. You can choose on any of them depending on your keyword search objectives. In addition, you can either use broad modifier or optional keyword or both. Most users are finding it to be a very useful tool in their search for the most appropriate keywords.
Let's say you're considering starting a new website, or venturing into a new product niche. And, suppose you'd like to somehow determine how much search buzz is currently hovering around this topic. You can use Keyword Researcher to get a "feel" for how much interest is actually out there. For example, let's say you were selling cameras. Then you might consider the following:
The WordStream suite of Keyword Tools is an integrated and actionable set of keyword tools designed to help search marketers with keyword search, keyword suggestion, keyword grouping, PPC keyword research, keyword analysis, long-tail keyword research, and negative keyword discovery, going beyond the capabilities that a typical free keyword tool can offer.
I also hang out in SEO forums and groups and see KC scores tossed around and talked about and pretty much everybody is on the same page. Most agree that you can’t completely rely on the KC score (there are a few factors that can’t quantitatively be measured with a number) – but that the KC score is a VERY good indicator of the competition level for specific keywords. The following diagram realistically shows exactly what to expect from certain KC scores…

How much is a keyword worth to your website? If you own an online shoe store, do you make more sales from visitors searching for "brown shoes" or "black boots"? The keywords visitors type into search engines are often available to webmasters, and keyword research tools allow us to find this information. However, those tools cannot show us directly how valuable it is to receive traffic from those searches. To understand the value of a keyword, we need to understand our own websites, make some hypotheses, test, and repeat—the classic web marketing formula.
Keyword Researcher is designed to search the Autocomplete databases of Google, YouTube, and even Amazon.com. That's a lot of keyword sources! As you probably know, if you're building an authority site, or if you would like to become a dominant player in your niche, then starting with a large database of keywords (that your customers are actually typing in) is a powerful marketing tool.
Understanding the balance of terms that might be a little more difficult due to competition, versus those terms that are a little more realistic, will help you maintain a similar balance that the mix of long-tail and head terms allows. Remember, the goal is to end up with a list of keywords that provide some quick wins but also helps you make progress toward bigger, more challenging SEO goals.
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As for the history of the company, as I explained, I created Long Tail Pro back in 2011.  At the time, I was creating tons of niche sites and was doing alot of keyword research and content creation.  I was trying to figure out what types of keywords would rank quickly in the search engines, specifically Google, and I was frustrated with the other keyword research tools (in particular Market Samurai) out there.
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