If you’re serious about making a success of blogging, you need a keyword research tool like this. Such tools can also prove useful before you even begin. If you have several ideas, you can do your research up-front, and see which niche gives you the most chance of success, and which is already highly competitive. Working this out can save you an awful lot of time and money in the long run.
How much is a keyword worth to your website? If you own an online shoe store, do you make more sales from visitors searching for "brown shoes" or "black boots"? The keywords visitors type into search engines are often available to webmasters, and keyword research tools allow us to find this information. However, those tools cannot show us directly how valuable it is to receive traffic from those searches. To understand the value of a keyword, we need to understand our own websites, make some hypotheses, test, and repeat—the classic web marketing formula.
Mentioned in the above video is the Keyword Competitiveness (KC) feature within Long Tail Pro. With earlier versions of Long Tail Pro, you could only access this feature if you paid extra to upgrade to the Platinum version of Long Tail Pro. Pricing structures and the way the software is delivered has evolved over the years – and currently (as of the date I am writing this) all features of the software are included no matter which payment plan you choose. So right now – everybody who buys Long Tail Pro has access to this extremely powerful feature.
This isn’t the only tool that mines Google Autocomplete. There’s also KeywordTool.io, but this tool restricts results to ~700 keywords (more are available for “pro” members). Infinite Suggest is another alternative, but despite the name, I’ve found that it still doesn’t find anywhere near the number of keywords that Keyword Shitter finds. And there are tons of other Google Autocomplete miners too. Just Google “google auto suggest tool” for more. There’s also this tool from SEOChat which mines autocomplete suggestions from Google, Bing, Amazon, and YouTube.
These 3 keyword matching options are not solely to blame for the large variations seen when comparing data from the keyword tools. Much of this difference can be attributed to the distinctive techniques that the tools use to collect their data. Let’s take a look at how these tools collect and present their data and hopefully it will help clear up any confusion.
If you are somewhat new to this whole ‘make money online’ thing – then surely the cost of Long Tail Pro is a major factor for why you haven’t purchased it yet. Believe me – I know! When I first started out – I refused to pay for anything at all. I did everything the free way. I tried doing all of my keyword research with the free tool that Google provides – and my keyword research efforts were terrible! You know how I know? Because my sites weren’t getting any traffic and I wasn’t making any money.
Can't go wrong with the Google Keyword tool, SEMRush and Google Trends. The Keyword tool for volume estimates, SEMRush to see what keywords competitors are ranking for/targeting, and Google Trends to make sure the traffic is actually coming from countries I'm trying to target. Gives a relatively accurate picture of when to expect traffic spikes and seasonality insight.
The primary difference is that Long Tail Pro is a big time saver over MS. With Long Tail Pro you are able to enter in multiple seed keywords at once (rather than just 1 with MS). So, instead of entering in 1 seed keyword, waiting five minutes, then going back and entering in one more; you can enter 5 seed keywords (for example), hit generate and then see all the keyword ideas at once!
As for the history of the company, as I explained, I created Long Tail Pro back in 2011. At the time, I was creating tons of niche sites and was doing alot of keyword research and content creation. I was trying to figure out what types of keywords would rank quickly in the search engines, specifically Google, and I was frustrated with the other keyword research tools (in particular Market Samurai) out there.