SEMrush is a very useful tool for both researching competitors when starting a site or for growing an established site. I really like to find weaker niche sites that still seem to be ranking for lots of keywords; SEMrush helps me see what they are ranking for and what I can potentially target. You can also see what keywords you’re on the cusp of ranking for with your established site - another very useful feature.
I would like to get LTP but I’ve read that people have some issues according to Keyword Planner and Moz. Do you still recommend this tool? How accurate is it’s data comparing to previous versions? Does Keyword difficulty still works as it should? Maybe it’s better to wait untill some stability of this software? I don’t want to waste money for some tool which doesn’t work properly.
Keyword Discovery is a paid subscription service that offers marketers the ability to see keyword data across multiple search engines. They maintain one of the largest databases of searches, (nearly 38 billion) which are compiled from over 50 different search engines. The search data shown is a record of the number of times the exact keyword or phrase has been searched over the last 12 months across all 50+ search engines. You would assume that the search volumes would be much larger than any other tool because of Keyword Discovery’s access to data from over 50 search engines, but the fact that the keyword matching option is set to exact, greatly reduces the total volume. Unlike Google’s tools, Keyword Discovery does not collect or show data relating to paid search, such as Suggested Bid, Cost per Click, and Competition. Data is collected daily, but updated monthly. Although you must pay the subscription to have access to all the features, Keyword Discovery does provide a free alternative.
This makes Google Suggest a relevant source for keyword research, it contains a large amount of organic keywords very closely related to a full or partial keyword and can be used to find additional most searched appending keywords that make the whole keyword less competitive. Google Suggest can be researched through the Google Search website or through a compatible browser for a small amount of keywords but also in large scale using free scraper tools.
Earlier, I wrote a post about the use of long tail keywords. Focusing on long tail keywords could be a good strategy, especially when trying to rank in a highly competitive market. But how do you decide on which (long tail) keywords you want to rank? This post will give you some handy tips and keyword research tools to make your keyword research a bit easier.
2. The second category are keyword tools based on the competition. One of the first things to determine is not only who the business competitors are, but who the SEO competitors are. Keyword research can be done by simply doing research on high-performing competitors. Some of my favorite domain-based keyword tools are SEMrush, SpyFu, and BrightEdge's Data Cube.
Within the results, Long Tail Pro inserted several more keywords based on that suggestion and automatically calculated all relevant stats (including KC Scores). It only took me a few seconds to scan those results and see a great long tail keyword – legitimate work from home jobs with no startup fee. This exact keyword gets 210 monthly searches and has a KC Score of only 25! Rosemarie could easily write an article for her Busy Budgeter site that is optimized for this exact keyword and she should be able to rank in Google somewhat easily.
2) SEMrush- This tool offers fantastic competitive research around domains to find what keywords could be driving traffic for your competitors. Looking at paid keywords ad spend can also help you know which keywords might have monetary value worth pursuing organically. If a competitor is willing to spend a high ad budget on terms and you think they do a good job running their ad campaign, then its a good indication it is worth organic ranking effort.
How much is a keyword worth to your website? If you own an online shoe store, do you make more sales from visitors searching for "brown shoes" or "black boots"? The keywords visitors type into search engines are often available to webmasters, and keyword research tools allow us to find this information. However, those tools cannot show us directly how valuable it is to receive traffic from those searches. To understand the value of a keyword, we need to understand our own websites, make some hypotheses, test, and repeat—the classic web marketing formula.
When you’re running the Rank Checker feature sometimes you see Google’s captchas pop up and which can be annoying. I have only experienced this on a computer with an old OS (Windows XP) though; I haven’t seen this on Windows 7 or Windows 10 machines. Again, if you close the software and reopen it after a few minutes, everything will be okay again. UPDATE: one of the latest updates fixed this issue.
What are you waiting for? Today is the first day of the rest of your internet marketing life. Yesterday would have been a better day to get Long Tail Pro. Tomorrow might be okay too. But today is even better. I’m telling you – when I first got my copy of Long Tail Pro – I was like a kid at Christmas time. It was SO much fun opening up new possibilities that I didn’t have without Long Tail Pro.
The objective of keyword research is to generate, with good precision and recall, large number of terms that are highly relevant yet non-obvious to the given input keyword. Process of keyword research involves brainstorming and the use of keyword research tools. To achieve the best SEO results, it is important to optimize a website as well as backlinks for the most relevant keywords. It is good practice to search for related keywords that have low competition and still a high number of searches. This makes it easier to achieve a higher rank in search engines which usually results in higher web traffic. The downside of this practice is that the website is optimized for alternative keywords instead of the main keyword; main keywords might be very difficult to rank for due to high competition. There are three essential concepts to consider when conducting keyword research. Good keywords are closely related to the subject of the website. Most search engines use an internal quality system to check website relevance related to possible keywords, a non relevant keyword is unlikely to rank well for a website. Good Keyword that are highly competitive are less likely to rank in the top. Keywords that have no monthly searches generate no traffic and therefore are useless for SEO. Keyword stuffing in a web page should be avoided.
Note: If you can’t justify using Ahrefs on a monthly basis, you could sign up for a month, do your KW research and cancel. That said, if you can justify the monthly pricing it’s well worth keeping because you’ll get access to the ongoing functionality such as rank tracking and web monitoring. It also means there’s no need to use any other tools to track rankings or monitor mentions on the web.
Note: the old software version of Long Tail Pro would have spit out several hundred adwords suggestions (many being irrelevant to the seed keyword) for this one seed keyword and then you would have to filter to see only what you wanted to see. With the new cloud version of Long Tail Pro, you set it to show only a certain number of keywords and it displays the most relevant keywords so you have less noise and confusion to filter through.
This tool was originally created to carry out keyword research for paid campaigns using Google's AdWords platform. However, it can also be used to research organic keywords, providing estimated global/local monthly search volumes for keywords (i.e. their popularity) and their competition (i.e. how difficult they are to rank for) for organic search.
This is slightly more complicated than it used to be, because you have to actually create a live AdWords Campaign as part of the process! This puts many people off, as it looks as if you have to actually advertise in order to use the tool. You don’t — you can just setup the campaign and then pause it before it runs so you don’t have to spend a penny.
I actually don't use any keyword tools aside from Google Trends, but only rarely do I even use that. I try to talk to many of our target audience members (entrepreneurs) as I can. I attend events, I have phone calls, I sit next to them while working. Generally speaking, I think it's a waste of time to START with keyword tools instead of actual customers. Yes, you can target people in broad swaths and get a high level sense for what's interesting and trending, but at least in the case of our business at NextView Ventures, it's way more powerful to talk to actual "customers" you serve.
For a long time, I wanted to develop a tool for content marketers that would assist in the process of coming up with blog ideas and subjects. Upon researching developers for this concept I had, I stumbled across Long Tail Pro, and realized instead of developing a tool myself for fellow bloggers and content marketers, I would throw my support behind this one.
Trying to rank for the keyword “Best Headphones” will see your post, page, or article buried in the depths of a billion search engine pages, and it’s never going to surface in the top thousand pages, let alone page one…ever! But going for a keyword, or Long Tail keyword phrase “What are the Best Headphones for Sleeping” will stand you in better shape to get somewhere close, or even on, the first page.
Usually, the various search engines provide their own keyword suggestion tools, which also include the number of searches for each of those keywords. The keyword researcher uses this information to select the correct keyword, depending on the SEO goals of the website. Around 20–25% of searches are very specific long tail keywords entered into Google every single day. It's easy to rank said keywords when there is the right amount of content and backlinks to match. Keyword research is a valuable and high return activity in the search marketing field.
I also hang out in SEO forums and groups and see KC scores tossed around and talked about and pretty much everybody is on the same page. Most agree that you can’t completely rely on the KC score (there are a few factors that can’t quantitatively be measured with a number) – but that the KC score is a VERY good indicator of the competition level for specific keywords. The following diagram realistically shows exactly what to expect from certain KC scores…
What are people looking for on your site? These terms are keywords in the vocabulary of your actual audience and should definitely be added to your keyword list. Do not forget to look at the keywords people filled in that didn’t get any results: this was stuff people were expecting but didn’t find. You can look into the results of your internal search in Google Analytics at Behavior → Site Search → Search Terms.
More on this How to Do Keyword Research with SEMrush Keyword Magic Tool Post Maria Raybould SEMrush Toolkit for SEO Ebook Mar 16, 2018 Intent research: Confirming your keyword intent assumptions with Google ads Webinar recorded on Sep 20, 2018 Of course, knowing where to start can be difficult. Below you'll find the five best SEO keyword research tools I recommend for startups to begin a well-rounded keyword foundation for your campaigns.
TIP: A really good strategy for increasing your search engine rankings (and maybe even getting a featured snippet), is to pick a number of popular questions, and answer them in your content. You can do this in the form of a ‘Question & Answer’ section or maybe ‘FAQs’. Just pick half a dozen or so questions, and list them, together with a short answer.
3. Finally, there's just good old research through trends and news. Google Trends, keeping up on industry news of the business, and even newsjacking (if there are relevant topics). These all require different resources depending on the business, but once you find the leaders in their news you can not only leverage them for keyword research but also glean insights into how you can become an industry leader yourself (and dominate SEO).
The link back to googles API is crap – it keeps coming up with password authentication which renders it virtually useless when trying to find your own rank. Sells you the software initially. But then tries to sell you a load of stuff afterwards which effectively tells you the first version you have already paid for is useless without the extra “bonuses”. Not a nice way of doing business
Am I worried that my keyword research might not be effective since I only look at the KC score? No. Not really. Because I tend to target only the longer tail keywords these days. I don’t go after the huge main keywords anymore. They’re too hard to rank for. But long tail keywords are really easy to find with Long Tail Pro and they are usually much easier to rank for.
Settings. This tiny gear icon on the right upper corner is where you can ask support for “Help”, toggle on or off the help icons; manage “User Accounts” (you need to enter your Google AdWords credentials when the software is run for the first time plus your Moz API details too, which are free to get since LTP uses a both AdWords and Moz’s data); set the “Data Fetching Speed”; and check the “Show Runtime Error” and “Show Debug Panel” in the “Debug” section (which can be very helpful when there’s something wrong with the tool or with your Google AdWords account).
Google's AdWords Keyword Planner tool is another common starting point for SEO keyword research. It not only suggests keywords and provides estimated search volume, but also predicts the cost of running paid campaigns for these terms. To determine volume for a particular keyword, be sure to set the Match Type to [Exact] and look under Local Monthly Searches. Remember that these represent total searches. Depending on your ranking and click-through rate, the actual number of visitors you achieve for these keywords will usually be much lower.
In fact, Google Suggest is the best way to find good long tail keywords that people use to find information on Google. Google admits that while Google Autocomplete (another name for the Google Suggest feature) was not designed specifically for marketing, it can deliver meaningful insights and help stay on top of trends. There are also many clever ways to use Google Autocomplete that can help you with SEO.
Long Tail Pro is a keyword research tool that helps you quickly find low competition keywords for your website. In particular, the tool is built for people doing SEO (search engine optimization) as opposed to people doing paid ads (Google Adwords PPC). I'm sure there are some advertisers that use the tool for paid ad keyword research, but the tool was built for SEO keyword research.