To answer your final question, yes but not really. You can definitely use AdWord keyword planner tool to get solid organic search volume estimates. However, don’t just stop there. Leverage other tools to find longer tail variations you can map against various stages of the buyer journey. I like to use SEMrush, Keyword Tool.io and Google autosuggest.
* Please note our tool currently assumes Google having ~ 83% of the market, with Bing + Yahoo! splitting the remaining 17% of the market. Actual market conditions may vary significantly from that due to a variety of factors including: search location, search market demographics, how much marketshare mobile search has relative to desktop in that particular vertical, etc.
Within the results, Long Tail Pro inserted several more keywords based on that suggestion and automatically calculated all relevant stats (including KC Scores). It only took me a few seconds to scan those results and see a great long tail keyword – legitimate work from home jobs with no startup fee. This exact keyword gets 210 monthly searches and has a KC Score of only 25! Rosemarie could easily write an article for her Busy Budgeter site that is optimized for this exact keyword and she should be able to rank in Google somewhat easily.
This comes with a monthly fee though, so why have that recurring revenue drain when you can just get MS or LTP for that matter on a one off fee. They are both virtually the same in my opinion. This is the only thing that is stopping me from buying the software. If the calculation of keyword difficulty was included in the one off fee, i wouldn’t mind paying the full $97.
The objective of keyword research is to generate, with good precision and recall, large number of terms that are highly relevant yet non-obvious to the given input keyword. Process of keyword research involves brainstorming and the use of keyword research tools. To achieve the best SEO results, it is important to optimize a website as well as backlinks for the most relevant keywords. It is good practice to search for related keywords that have low competition and still a high number of searches. This makes it easier to achieve a higher rank in search engines which usually results in higher web traffic. The downside of this practice is that the website is optimized for alternative keywords instead of the main keyword; main keywords might be very difficult to rank for due to high competition. There are three essential concepts to consider when conducting keyword research. Good keywords are closely related to the subject of the website. Most search engines use an internal quality system to check website relevance related to possible keywords, a non relevant keyword is unlikely to rank well for a website. Good Keyword that are highly competitive are less likely to rank in the top. Keywords that have no monthly searches generate no traffic and therefore are useless for SEO. Keyword stuffing in a web page should be avoided.
I actually don't use any keyword tools aside from Google Trends, but only rarely do I even use that. I try to talk to many of our target audience members (entrepreneurs) as I can. I attend events, I have phone calls, I sit next to them while working. Generally speaking, I think it's a waste of time to START with keyword tools instead of actual customers. Yes, you can target people in broad swaths and get a high level sense for what's interesting and trending, but at least in the case of our business at NextView Ventures, it's way more powerful to talk to actual "customers" you serve.
Wordtracker is another service that requires an annual subscription to utilize all of its features. Their database is made up of 330 million search terms, collected from the major metacrawlers, Dogpile and Metacrawler, and is updated weekly. The search data they show is a record of the number of times the exact keyword or phrase has been searched in the United States over the last 365 days. As in the case of Keyword Discovery, this difference in default keyword matching type causes Wordtracker to display search volumes significantly lower than what Google’s tools show.
This is slightly more complicated than it used to be, because you have to actually create a live AdWords Campaign as part of the process! This puts many people off, as it looks as if you have to actually advertise in order to use the tool. You don’t — you can just setup the campaign and then pause it before it runs so you don’t have to spend a penny.
6. Filters. On the top area of the main pane, you can find the “Filters”. These will allow you to filter your keyword suggestions list in real time. Just start typing and your list will be filtered accordingly. You can filter for “Keywords” (to only show keywords that include a specific word or words); “Suggested Bid” & “Local Searches” allow you to enter minimum or maximum values; “Advertiser Competition” (this comes in handy, because the higher the competition the more money there is to be made if you target that keyword); “Avg. Amazon Reviews” (a neat feature for those who sell products on Amazon or have an Amazon FBA business — less reviews equal less competition, hence more chances to rank on top of Amazon’s product search pages); “Avg. Keyword Competitiveness” or “KC” is Long Tail Pro’s proprietary metric that calculates how hard it is to rank for a keyword in a range from 0 to 100 — 0 being no competition and 100 impossible to rank for. All of these filter columns can be used to sort the keyword suggestion list as you prefer.
Can't go wrong with the Google Keyword tool, SEMRush and Google Trends. The Keyword tool for volume estimates, SEMRush to see what keywords competitors are ranking for/targeting, and Google Trends to make sure the traffic is actually coming from countries I'm trying to target. Gives a relatively accurate picture of when to expect traffic spikes and seasonality insight.
This is another free tool for keyword research. The tool allows you to combine your keywords in a very easy manner. It has three main match types which include broad match, phrase match and the exact match. You can choose on any of them depending on your keyword search objectives. In addition, you can either use broad modifier or optional keyword or both. Most users are finding it to be a very useful tool in their search for the most appropriate keywords.
If you already have a keyword list, the Free Keyword Grouper can transform your list (up to 1,000 keywords) into an organized keyword structure ready for high-performance PPC campaigns and an SEO-friendly information architecture. Just paste in your list to get back keyword groups in seconds. This keywords organizer tool will help you sort your list of keywords into structured, workable groups that can then be used for easy ad text creation. The keyword tool can also be used as an SEO keyword organizer to assist in site design.
Curious if you’ve found a way to efficiently find underperforming keywords? Currently I have to manually click on each and every keyword to calculate it’s Keyword Competitiveness. Frustrating clicking it hundreds or even a thousand + times. I’d rather just add it as one of the scan settings and wait 8 hours for it to run all 1000 than having to manually click them for an hour and then waiting…
A very popular and highly competitive keyword on Google search engine is "making money." It has 85,300,000 search results, meaning that millions of websites are relevant or competing for that keyword. Keyword research starts with finding all possible word combinations that are relevant to the "making money" keyword. For example, a keyword "acquiring money" has significantly fewer search results, only 61 000 000, but it has the same meaning as "making money." Another way is to be more specific about a keyword by adding additional filters. Keyword "making money online from home in Canada" is less competitive on a global scale and therefore easier to rank for. Furthermore, keywords also have various intents which can affect whether the marketer would want to target that keyword. Multiple tools are available (both free and commercial) to find keywords and analyze them.
Usually, the various search engines provide their own keyword suggestion tools, which also include the number of searches for each of those keywords. The keyword researcher uses this information to select the correct keyword, depending on the SEO goals of the website. Around 20–25% of searches are very specific long tail keywords entered into Google every single day. It's easy to rank said keywords when there is the right amount of content and backlinks to match. Keyword research is a valuable and high return activity in the search marketing field.
Understanding which websites already rank for your keyword gives you valuable insight into the competition, and also how hard it will be to rank for the given term. Are there search advertisements running along the top and right-hand side of the organic results? Typically, many search ads means a high-value keyword, and multiple search ads above the organic results often means a highly lucrative and directly conversion-prone keyword.
I recently decided to go with ahrefs after using spyfu for a couple years and trialing secockpit. I was a moz client for awhile too about a year ago. I found spyfu data to be sketchy (or just plain wrong) fairly often, and moz, I don’t know, just didn’t seem like they were really into supporting what I wanted to know. secockpit was achingly slow for a trickle of data. ahrefs isn’t nearly so graph-y as spyfu, but they are so blazing fast and the data is so deep. I enjoy it a great deal, even if it is spendy.
These keyword research tools should make it easier to create a list of relevant search terms. You should make sure to create awesome landing pages for keywords you want to be found on. You should also think about cornerstone content articles and a great internal linking structure in order to make your SEO strategy complete. In our SEO copywriting course we dive much deeper into keywords, landing pages, and long tail keywords.
Spencer, it seems like you got out at just the right time and made your money? Seeing as Google has basically stopped giving access to their free keyword tool. I own the FULL lifetime license $290+ I think is was. Now Longtail Pro is useless due to the restrictions that Google has put in place. Do you know what the future plans are for Longtail Pro to get around this issue that I’m sure everyone is facing? Or can you get some feedback from the new owners?