In order to know which keywords to target, it's essential to not only understand the demand for a given term or phrase, but also the work required to achieve high rankings. If big brands take the top 10 results and you're just starting out on the web, the uphill battle for rankings can take years of effort. This is why it's essential to understand keyword difficulty.
What are you waiting for? Today is the first day of the rest of your internet marketing life. Yesterday would have been a better day to get Long Tail Pro. Tomorrow might be okay too. But today is even better. I’m telling you – when I first got my copy of Long Tail Pro – I was like a kid at Christmas time. It was SO much fun opening up new possibilities that I didn’t have without Long Tail Pro.
The link back to googles API is crap – it keeps coming up with password authentication which renders it virtually useless when trying to find your own rank. Sells you the software initially. But then tries to sell you a load of stuff afterwards which effectively tells you the first version you have already paid for is useless without the extra “bonuses”. Not a nice way of doing business
Because great content requires a deep understanding of the main idea (e.g., “ac repair houston”) and the supporting subtopics that require coverage (e.g., “central ac vs portable ac systems”) and the common issues that users seek answers for (e.g., “freon,” “refrigeration loops,” “coolant refills,” “troubleshooting”), the effectiveness of a keyword reporting tool is only as strong as the SEO pro using it.
You can also filter by query, which is useful when looking at branded queries, or when looking at specific words. For example, only show keywords that include the term "SEO". The graph also allows you to spot trends in across the available metrics and compare week-on-week or month-on-month. This can help you to drill down and monitor progression over time, allowing you to answer questions like "have my branded keywords received more clicks in the last month compared to the previous month?", "has the CTR improved?", "did average positions in Google improve?".
One possible problem is that although the Keyword Planner has some cool new features (including integration of the Google Traffic Estimator, which will be retired too), as of this writing, the indispensable Exact Match and Phrase Match features are nowhere to be found! Whole books will become useless without these, so I hope Google will eventually port them to the Keyword Planner. Nor do you see the “Include specific content” option, which is a life-saver for the adult industry, which spends the most on Google PPC.
The Google Keyword Tool is SUPER helpful for building a foundation for your keyword research strategy. At the end of the day, these search numbers are coming straight from the horses mouth. You can filter down to a hyper-local level and see which keywords are getting the largest search volume. Plus, with it’s integration with PPC you can get a quick idea about commercial intent by looking at the bid and competition metrics. How much are people bidding on KWs, higher = more likely to generate a return. Usually its aligned with search intent. That said, the trending data is a little less reliable. I would still use Trends to analyze the popularity/ seasonality of KW search volume.
The Google Keyword Planner used to be great it's now frustrating to use.... and almost impossible to get in to without setting up your first ad. Big shame google big shame. I would love to share more info about your tool over on my website [link removed by moderator] for my local business clients - have you got something you can send over for me to add to the site?
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We’re not here to dwell on the good and the bad of Google’s decision. I personally am elated that this debate has brought the crucial SEO function of Keyword Research into the limelight once again. There’s more to it than taking the first 10 results from the Google Keyword Tool and scattering them left, right and center in your content. Savvy keyword research is what separates strategists from headless chickens.
Mr. Dean I wanted to drop in and personally thank you for everything you do for us rookies in the online marketing field. I have learned so much from your lessons/guides/articles/videos you name it! I also been using Raven Tools and find it pretty helpful as well in regards to keyword research, what say you? Look forward to all your future posts! Also, it says a lot about you that you actually take the time and respond to the comments that users leave you in your articles, don’t really see that too often these days! All the best!
Once I have a list of phrases, rankings, and volumes from these tools, I'll look to internal tools (maybe Excel, Access, or another database) to organize, classify, and forecast opportunity. This is where I'll estimate a competitor's traffic based on volume & position CTR, set goals for a target position, and estimate traffic based off that position's CTR and keyword volume.
I’ve bought and used just about everything under the sun.. Swissmade marketings product.. MS ..stealth jw analyzer.. Ilovegooglepage1 the list goes on. I used LTP platinum. The one I use is kw blaze. I bought it in 2012 and still goes to this day with Skype support is vgood if there’s any update issues. It has kw competirveness.. Moz rank ..fb likes.. A researcher.. And more quite powerful yet is free of mo.thly fees.
You can use Keyword Researcher Pro with the best free keyword research tool out there, Google KW planner. Importing and exporting data is as easy as clicking a button. It’s all done at lightening speed too. There are tutorials of how to do this in video form on the sales page here and they show just how easy this tool is for finding those long tail keywords.
We at Moz custom-built the Keyword Explorer tool from the ground up to help streamline and improve how you discover and prioritize keywords. Keyword Explorer provides accurate monthly search volume data, an idea of how difficult it will be to rank for your keyword, estimated click-through rate, and a score representing your potential to rank. It also suggests related keywords for you to research. Because it cuts out a great deal of manual work and is free to try, we recommend starting there.
Settings. This tiny gear icon on the right upper corner is where you can ask support for “Help”, toggle on or off the help icons; manage “User Accounts” (you need to enter your Google AdWords credentials when the software is run for the first time plus your Moz API details too, which are free to get since LTP uses a both AdWords and Moz’s data); set the “Data Fetching Speed”; and check the “Show Runtime Error” and “Show Debug Panel” in the “Debug” section (which can be very helpful when there’s something wrong with the tool or with your Google AdWords account).
Once you've entered a keyword, you'll be presented with a range of data: Google Search Volume, Competition, CPC, and Opportunity Score. This data provides advertisers with at-a-glance data that they can use as the basis for their next campaign. No other free keyword tool provides as much free keyword data as WordStream's new and improved Free Keyword Tool. Try it today and see how much easier keyword research can be with WordStream.
From time-to-time – there are discounts or promotions available for Long Tail Pro. Whenever these become available – all links on my site that lead to the Long Tail Pro sales page will reflect the discounted price. If there is a huge sale or a massive deal – I always let my email subscribers know about it as soon as possible. If you’re not on my email list yet – feel free to sign up by clicking the button below. I’ll even send you one of my FREE guides!
Before you can put it to use and start making Long Tail Pro pay for itself, you first need to understand exactly what Long Tail Pro does and how it will benefit you. The number one benefit and feature of Long Tail Pro is that it helps you analyze the competition in Google much faster and more effectively than if you tried to do it only using free tools.
Am I worried that my keyword research might not be effective since I only look at the KC score? No. Not really. Because I tend to target only the longer tail keywords these days. I don’t go after the huge main keywords anymore. They’re too hard to rank for. But long tail keywords are really easy to find with Long Tail Pro and they are usually much easier to rank for.
If you are somewhat new to this whole ‘make money online’ thing – then surely the cost of Long Tail Pro is a major factor for why you haven’t purchased it yet. Believe me – I know! When I first started out – I refused to pay for anything at all. I did everything the free way. I tried doing all of my keyword research with the free tool that Google provides – and my keyword research efforts were terrible! You know how I know? Because my sites weren’t getting any traffic and I wasn’t making any money.