If you're a regular blogger, these are probably the topics you blog about most frequently. Or perhaps they're the topics that come up the most in sales conversations. Put yourself in the shoes of your buyer personas -- what types of topics would your target audience search that you'd want your business to get found for? If you were a company like HubSpot, for example -- selling marketing software (which happens to have some awesome SEO tools ... but I digress ;-) -- you might have general topic buckets like "inbound marketing," "blogging," "email marketing," "lead generation," "SEO," "social media," "marketing analytics," and "marketing automation."

A service like BrightEdge comes with the biggest costs associated, but its SaaS solution for SEO covers many areas inside of a single ecosystem, including the ability to explore keyword data. This may be a benefit for agencies that wish to reduce redundancies across vendors, but eventually, it is likely that the need for a second tool will present itself as talent and effort levels increase inside of your SEO department.


The limit on manual keywords could be higher.  I personally wish we could input 10,000 keywords at a time, instead of 200.  However, I understand the costs that Long Tail Pro has to maintain each time a new manual keyword is input.  Not a deal breaker, I just wish the limit was higher. (To be fair, I don't think most keyword tools have a bulk manual option at all).
The local data that is returned is a 12 month average of all search queries in the United States using the Google Search Engine and affiliated Google search properties. Using the sidebar on the left, marketers are easily able to specify the keyword matching type (Broad, Exact, Phrase), change the category, and refine their results to contain specific terms.
Because great content requires a deep understanding of the main idea (e.g., “ac repair houston”) and the supporting subtopics that require coverage (e.g., “central ac vs portable ac systems”) and the common issues that users seek answers for (e.g., “freon,” “refrigeration loops,” “coolant refills,” “troubleshooting”), the effectiveness of a keyword reporting tool is only as strong as the SEO pro using it.
If you go to Search Console under the Acquisition tab and then click Queries, you’ll be able to see different searches (aka keywords) that users found you through. You may have to set this up, but it’s easy to do and only takes a few minutes; you can see how here. Use this information to evaluate and monitor your keywords to see what’s working and what needs to be changed.
If you are looking for keywords in languages other than English, you will find Keyword Tool's features very useful. Keyword Tool allows you to pull keywords from 192 Google domains and use 83 Google language interfaces to generate keyword suggestions. That way we make sure that the generated keywords will be relevant to the country and/or language that you are creating your content for.
Here’s where this tool’s value really comes in: Keyword Tool has keyword research tools for multiple search engines, not just Google. If you want to do keyword research for YouTube, Bing, Amazon, the App Store, or eBay, they’ve got keyword suggestions (and data) for you. If YouTube videos, for example, are a central part of your marketing strategy, this could easily be worth the money.
How do I research keywords? This is a common question I get from clients. And my immediate response is… Long Tail Pro! With the update to Google Adwords Keyword Planner (rendering it near worthless) without paying for Google ads and to test actually search volume for keywords, the generic Avg. search volume range they provide gives you ZERO actionable data! See example below:
So which tool should you use? The simple answer is ALL of them!! If the data from several tools suggests that a keyword may be a good keyword to target, than you should feel fairly confident that it is. If your results appear to be contradicting one another for a particular keyword, then you may want to be hesitant in including that keyword in your selection. SEO professionals should never rely on one resource for research. No one tool is going to be 100% accurate and you stand the best chance at making the correct strategic decisions by using a variety of sources.
ClickBank is the retailer of products on this site. CLICKBANK® is a registered trademark of Click Sales Inc., a Delaware corporation located at 1444 S. Entertainment Ave., Suite 410 Boise, ID 83709, USA and used by permission. ClickBank's role as retailer does not constitute an endorsement, approval or review of these products or any claim, statement or opinion used in promotion of these products.

If you already have a keyword list, the Free Keyword Grouper can transform your list (up to 1,000 keywords) into an organized keyword structure ready for high-performance PPC campaigns and an SEO-friendly information architecture. Just paste in your list to get back keyword groups in seconds. This keywords organizer tool will help you sort your list of keywords into structured, workable groups that can then be used for easy ad text creation. The keyword tool can also be used as an SEO keyword organizer to assist in site design.
SEMrush is a very useful tool for both researching competitors when starting a site or for growing an established site. I really like to find weaker niche sites that still seem to be ranking for lots of keywords; SEMrush helps me see what they are ranking for and what I can potentially target. You can also see what keywords you’re on the cusp of ranking for with your established site - another very useful feature. 

After the Panda update rolled out, the latent risk in such a strategy could (typically would) vastly exceed the direct cost of the content, as poor pages on one part of a site could drag down the ranking of other pages on the site which targeted different keywords. Some sites have seen their search traffic fall over 90% with their ad revenues falling even faster. Demand Media went from being worth a couple billion to tens of millions of Dollars. ArticlesBase.com sold on Flippa for $80,000, but was making over $500,000 PER MONTH in profit before getting hit by Panda. Many other Panda-torched sites like Suite101 have simply went offline.
3) Google: This is pretty straight forward but it’s the main reason I like it. I search for my main seed keyword in Google, and use the keywords that Google itself highlights in bold on the search results, plus the “Searches related to” section at the bottom to get keyword variations or LSI. That’s basically what Google is telling you that topic is about. No need for a thousands other tools. I use these to optimize the on page of my target pages as well.
How much is a keyword worth to your website? If you own an online shoe store, do you make more sales from visitors searching for "brown shoes" or "black boots"? The keywords visitors type into search engines are often available to webmasters, and keyword research tools allow us to find this information. However, those tools cannot show us directly how valuable it is to receive traffic from those searches. To understand the value of a keyword, we need to understand our own websites, make some hypotheses, test, and repeat—the classic web marketing formula.
{"prikey":null,"blk":"","acmd":"","req":["app_plnk","app_name"],"unq":["app_plnk"],"override":{"app_plnk":"plnk","hthumb":"url","in_beta":"onoff","in_stats":"onoff","oem_blurb":"html","og_image":"html_image","img_icon":"html_image","img_box":"html_image","app_desc":"html","install_text":"html","about_text":"html","app_exes":"minp_text","medal_android":"stars","medal_mac":"stars","medal_linux":"stars","dl_count":"number","app_timestamp":"date","c4p_creation":"date","c4p_edittime":"date"}}

To answer your final question, yes but not really. You can definitely use AdWord keyword planner tool to get solid organic search volume estimates. However, don’t just stop there. Leverage other tools to find longer tail variations you can map against various stages of the buyer journey. I like to use SEMrush, Keyword Tool.io and Google autosuggest.
2. The second category are keyword tools based on the competition. One of the first things to determine is not only who the business competitors are, but who the SEO competitors are. Keyword research can be done by simply doing research on high-performing competitors. Some of my favorite domain-based keyword tools are SEMrush, SpyFu, and BrightEdge's Data Cube.
Google Webmaster SEO Starter Guide - Originally written for Google Employees to improve website performance with users and search engines. Related Terms: SERP - Search Engine Rank Position  |  PageRank (PR) - Named for Google Co-founder, Larry Page. The PR Scale of 0-10 rates a web page. In the past, rank was based on the number of high ranking links pointing to the website. Recently factors like relevance and quality have gained importance. This website's current PR rating: 
I would like to get LTP but I’ve read that people have some issues according to Keyword Planner and Moz. Do you still recommend this tool? How accurate is it’s data comparing to previous versions? Does Keyword difficulty still works as it should? Maybe it’s better to wait untill some stability of this software? I don’t want to waste money for some tool which doesn’t work properly.
Are you looking for an efficient way to research keywords for your website? Do you want an easy way to find the best keywords to rank in Google? Do you know how to track how well your website is ranking for your target keywords? Long Tail Pro is a keyword research software that allows you to do detailed keyword research with a user-friendly interface. It provides really valuable, detailed information to help you to choose keywords to focus on, and even find available website addresses based on these keywords.

I recently decided to go with ahrefs after using spyfu for a couple years and trialing secockpit. I was a moz client for awhile too about a year ago. I found spyfu data to be sketchy (or just plain wrong) fairly often, and moz, I don’t know, just didn’t seem like they were really into supporting what I wanted to know. secockpit was achingly slow for a trickle of data. ahrefs isn’t nearly so graph-y as spyfu, but they are so blazing fast and the data is so deep. I enjoy it a great deal, even if it is spendy.
Search Analytics can be found under the 'Search Traffic' section and provides details of the keywords that drove clicks to your website, based on data for up to the last 90 days. The difference with Google's version is that you can filter the data to put extra context around the keywords, such as filtering by country to see keyword popularity based on country, which can be useful when carrying out keyword research for websites that service more than one country.

This makes Google Suggest a relevant source for keyword research, it contains a large amount of organic keywords very closely related to a full or partial keyword and can be used to find additional most searched appending keywords that make the whole keyword less competitive. Google Suggest can be researched through the Google Search website or through a compatible browser for a small amount of keywords but also in large scale using free scraper tools.
Update: I’ve now been using Long Tail Pro for 5+ years. There are now many different keyword research tools and lots of people prefer some of the newer tools. Admittedly – Long Tail Pro had some hiccups and went through some rough times as they transitioned ownership and introduced the newer cloud version. But – all of the bugs and kinks have been worked out and Long Tail Pro is now better than ever! I’m happy and proud to be able to continue to use and promote Long Tail Pro as my keyword research tool of choice.
×