The objective of keyword research is to generate, with good precision and recall, large number of terms that are highly relevant yet non-obvious to the given input keyword.[2] Process of keyword research involves brainstorming and the use of keyword research tools. To achieve the best SEO results, it is important to optimize a website as well as backlinks for the most relevant keywords. It is good practice to search for related keywords that have low competition and still a high number of searches. This makes it easier to achieve a higher rank in search engines which usually results in higher web traffic. The downside of this practice is that the website is optimized for alternative keywords instead of the main keyword; main keywords might be very difficult to rank for due to high competition.[3] There are three essential concepts to consider when conducting keyword research. Good keywords are closely related to the subject of the website. Most search engines use an internal quality system to check website relevance related to possible keywords, a non relevant keyword is unlikely to rank well for a website.[4] Good Keyword that are highly competitive are less likely to rank in the top. Keywords that have no monthly searches generate no traffic and therefore are useless for SEO. Keyword stuffing in a web page should be avoided.
So what exactly is Keyword Competitiveness (KC)? It’s only the feature within Long Tail Pro that completely changed the game and made keyword research so ridiculously simple that even a dumb truck driver like me could become an expert! It basically works like this. As soon as you click the button in Long Tail Pro Cloud to retrieve keywords, it automatically calculates a number for each keyword (between 1 and 100) based on several different SEO factors. Lower numbers mean the keyword is easier to rank for and higher means it is harder to rank for. More on that below…
Keywords are supplied with accurate, clickstream-based metrics, some of which are exclusive to Ahrefs. For example, Clicks and Clicks Per Search can give you a better idea of how much traffic your content can get. That’s a burning issue today – many queries never translate into clicks because Google reveals answers for them at the top of SERP (i.e., Knowledge Card).
Keyword research is a practice search engine optimization (SEO) professionals use to find and research alternative search terms that people enter into search engines while looking for a similar subject. Search engine optimization professionals research additional keywords, which they use to achieve better rankings in search engines. Once they find a niche keyword, they expand on it to find similar keywords. Keyword suggestion tools usually aid the process, like the Google Ads Keyword Planner, which offers a thesaurus and alternative keyword suggestions or by looking into Google Suggest.[1]
KW Finder is similar to the Google Adwords tool; it even pulls up similar results, which aren’t as entirely on-point as the immediate results from SEMrush and Moz. From my experience with KW Finder, the searches are a lot better if you put some time into manually adding in filters like negative keywords and additional keywords you do want to include.
WordStream for PPC is a full-service PPC management platform for creating, optimizing and managing pay-per-click advertising campaigns in Google AdWords. Our PPC software includes easy-to-use PPC keyword tools, campaign creation and expansion tools, Quality Score optimization tools, and more to help marketers get their PPC work done quickly and cost-effectively. WordStream for PPC customers experience increased traffic and greater ROI.
Keyword research is an activity you undertake every now and then. If you have a clear definition about the product or service you want to ‘sell’ with your website, you should be able to come up with keywords, related keywords, and even more related keywords to make your awesome website (more) findable. As your product and the market will evolve, your keyword strategy should do the same.

Don’t get me wrong. There are lots of other tools that I love and use (and promote) that also make a big difference in everything I do online now. But Long Tail Pro is probably THE most important. Getting search engine traffic to websites 101 doesn’t get more basic than doing good and proper keyword research. And nothing makes keyword research faster and easier than Long Tail Pro. Allow me to explain…
How do I research keywords? This is a common question I get from clients. And my immediate response is… Long Tail Pro! With the update to Google Adwords Keyword Planner (rendering it near worthless) without paying for Google ads and to test actually search volume for keywords, the generic Avg. search volume range they provide gives you ZERO actionable data! See example below:
4. Set post-search filters. After your keyword suggestion fetch is completed — which might take a while if you input a lot of seed keywords — you need to filter your list. You can: filter out keywords that don’t include buyer modifiers like “best”, “buy”, “purchase”, “discount”, “review” (it’s possible to input one or more words in the filter field at the same time: just separate the words with a comma); add a minimum and maximum amount of LMS; set a minimum amount in “Suggested Bid”; and check for only high “Advertiser Competition” keywords.
If you are on the internet to make money, then you need tools like Long Tail Pro. It would generate for you thousands of keyword just on a single search. It is the most reliable keyword research tool out there on the market. It saves you time and money and ensures that you succeed in your internet efforts. If you were used to the internet, you would appreciate the importance of using the right keyword. With the right keyword, you are sure of having a favorable search engine ranking and dominating your niche.

Bing Webmaster Toolbox: Oh yeah, remember that other search engine? Yes that’s right Bing has a whole collection of tools of their own, including keyword tools. The data will be taken from Bing itself, which means that you should be able to make relative assumptions about keyword popularity. because lets face it, Bing users aren’t that different than Google’s.
Google's AdWords Keyword Planner tool is another common starting point for SEO keyword research. It not only suggests keywords and provides estimated search volume, but also predicts the cost of running paid campaigns for these terms. To determine volume for a particular keyword, be sure to set the Match Type to [Exact] and look under Local Monthly Searches. Remember that these represent total searches. Depending on your ranking and click-through rate, the actual number of visitors you achieve for these keywords will usually be much lower.
Keyword research is a practice search engine optimization (SEO) professionals use to find and research alternative search terms that people enter into search engines while looking for a similar subject. Search engine optimization professionals research additional keywords, which they use to achieve better rankings in search engines. Once they find a niche keyword, they expand on it to find similar keywords. Keyword suggestion tools usually aid the process, like the Google Ads Keyword Planner, which offers a thesaurus and alternative keyword suggestions or by looking into Google Suggest.[1]
Repeat this exercise for as many topic buckets as you have. And remember, if you're having trouble coming up with relevant search terms, you can always head on over to your employees on the front lines -- like Sales or Services -- and ask them what types of terms their prospects and customers use, or common questions they have. Those are often great starting points for keyword research.
How do I research keywords? This is a common question I get from clients. And my immediate response is… Long Tail Pro! With the update to Google Adwords Keyword Planner (rendering it near worthless) without paying for Google ads and to test actually search volume for keywords, the generic Avg. search volume range they provide gives you ZERO actionable data! See example below:
Brian, thank you for all of these informative guides! I started out as a digital marketing intern and everything that I learned from your site has helped me land a job as a marketing specialist. I’m truly grateful and enjoy everything that you published so far. If you have a chance, I’ve started using this tool called SEOClarity, I was wondering what’s your take on it? Have you used it before or know anyone that has?
This is another free tool for keyword research. The tool allows you to combine your keywords in a very easy manner. It has three main match types which include broad match, phrase match and the exact match. You can choose on any of them depending on your keyword search objectives. In addition, you can either use broad modifier or optional keyword or both. Most users are finding it to be a very useful tool in their search for the most appropriate keywords.
Understanding the balance of terms that might be a little more difficult due to competition, versus those terms that are a little more realistic, will help you maintain a similar balance that the mix of long-tail and head terms allows. Remember, the goal is to end up with a list of keywords that provide some quick wins but also helps you make progress toward bigger, more challenging SEO goals.
Google Adwords search volume tool is highly effective and extremely easy to use. If you’re new to keyword research and just want some quick info on the search volume and competition level of a few keywords you have in mind, this is a great tool to use. Just enter in the specific keywords that you want to compare, and then view the results. You’ll be able to see the search volume, general competition level, and suggested Adwords bid.
Jaaxy uses a combination of search engine data from the major search engines (Google, Bing and Yahoo) and Long Tail Pro get its search data from Google alone (via the Google Keyword Planner tool). While this seems to be an advantage for Jaaxy, you might only be interested in getting information from the number one search engine in the World: Google.
The relevant keywords that you target with your ads will bring the right audience to your website. Showing your ads to people that type relevant keywords will result in higher click-through rate (CTR), lower cost-per-click (CPC) and higher conversion rates for your business. As a result, you will spend less money on advertising and generate a better return on investment.

As you might imagine, the ability to completely see and study how the competition is ranking for certain keyword phrases in your niche has significant value for any company. Tack this on with its other features, and Long Tail Pro makes a ton of sense for content marketers. And like I said before, the price tag is very low compared to some of the tools I’ve seen out there, with a one-time fee (NOT a monthly fee) of $97 and a 60-day, money-back guarantee.

Recently I had a dilemma with one of my projects, it is related to ecards and many people still using word “cards” instead of “ecards” but Google Keyword Planner and some other tools showed almost the same information for both keywords. At the same time I did not want to have many words “cards” and “ecards” on the landing pages. Semrush helped very much. I found correct data and made a nice PPC campaign.

However, KWFinder has a couple of areas where Longtail Pro outshines it. Firstly, I like the fact LTP provides you with a suggested keyword competitiveness to target (as described above). More significantly, I don’t like the way that KWFinder restricts your number of keyword suggestions if you choose their cheaper pricing tier – it feels like they’re holding back some of the power of the software unless you pay more. With LongTailPro, you can see as many keyword suggestions you like so long as you’re within your monthly allowance.
Understanding the balance of terms that might be a little more difficult due to competition, versus those terms that are a little more realistic, will help you maintain a similar balance that the mix of long-tail and head terms allows. Remember, the goal is to end up with a list of keywords that provide some quick wins but also helps you make progress toward bigger, more challenging SEO goals.
Provides links to price estimate tools from Google AdWords. That Google AdWords tool showed the necessary bid to rank #1 for 85% of queries, and roughly how much traffic you could expect AdWords to send you based on that bid price and ad position, though, as mentioned above, Google has obfuscated their data in their interface for everyone but longtime AdWords advertisers.

So whilst Long Tail Pro has just continued to grow in revenue every single year and comes highly recommended, you may want to check if all the important features are fully functioning before signing up. Especially the KC feature (keyword competitiveness) as it is so fundamental to keyword research and making an informed choice on whether or not to go into a particular niche.
Mr. Dean I wanted to drop in and personally thank you for everything you do for us rookies in the online marketing field. I have learned so much from your lessons/guides/articles/videos you name it! I also been using Raven Tools and find it pretty helpful as well in regards to keyword research, what say you? Look forward to all your future posts! Also, it says a lot about you that you actually take the time and respond to the comments that users leave you in your articles, don’t really see that too often these days! All the best!
When I finally made the decision the get Long Tail Pro way back in December of 2012 – I honestly had no idea how much this one piece of software would impact everything I do online. I knew that it would help me find more and better keywords right off the bat. But I didn’t know exactly how much it would positively affect my ability to actually make money online. I can say with confidence, that Long Tail Pro is the one tool that has made the biggest difference (by far), in my ability to get traffic to websites and actually earn money online.
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