Making a list remains hard. And up until a few years ago, doing your keyword research was much easier. You could simply check Google Analytics to see which terms people used to find your website. That is no longer possible. So you’re pretty much left in the dark about the terms people use in search engines to end up at your website. Luckily, there are some other tools which can make your keyword research a bit easier, and could help you speed up the process a bit:
Scout is an easy to use extension tool for chrome browsers that turns your website into a significant keyword generator. By a click of mouse, you can uncover relevant keywords in your industry by choosing a website that is successful and attractive to your audience. You will be able to understand the true language of your successful audience and generate keyword ideas that you can use in your marketing strategy.
Customize the data that LTP is going to fetch with pre-filters like “Suggested Bid” (or Cost per Click [CPC], i.e. the amount of money an advertiser is willing to pay for a click on their AdWords ad that is targeting that specific keyword), “Local Search Volume” (average number of monthly searches for a specific keyword), “Advertiser Competition” (the amount of advertisers competing for a specific keyword) and “Number (of) Words” (very important when you’re trying to find long-tail keywords).
Pricing plans and pricing structures for Long Tail Pro have changed several times over the years since I first purchased it. I’m not going to make the mistake of publishing any pricing information here. I’ve done that in the past on this blog and I still have several old posts that are live with incorrect pricing information. There is a good chance that people will still be reading this very post several years from now – and surely the pricing that is available today will be different in the future. Just like it was way different in the past. Please click on any of my links within this post or anywhere else on my site to see the latest prices for Long Tail Pro.
The developer of the program Spencer has even modified the program to make it better and faster. Recently, a platinum edition of the software was released. This was to help webmasters in their internet efforts. The new version simplifies the competition process, because it allows its users to store their favorite keywords and get them anytime they need them. Moreover, the newer version makes it easier for its user to track their website ranking in all the search engines.
The SEO market has been recording a lot of advancements in the recent past. The world has thousands of keyword research tools and it’s hard for you to grasp all of them. Some of them come free of charge while others have to be paid. There are so many free keyword tools that generate excellent results in the various search engines. This article eases your work by presenting top ten free keyword research tools you can find in the market. You can use any of them depending on your SEO needs and nature of industry.
There, now. We’ve given you an overview of twenty-five cool keyword tools. Of course each of these has its own strengths and caveats, and at least for now, none can match the effectiveness of Google’s Keyword Tool, particularly in language, location, or device-specific results. Google gathers and analyzes vast amounts of data and as you know, the rich only get richer.
2) SpyFu: I suggest to have paid account on SpyFu. I just need to find my competitors who using Adwords and review them using this tool. It will show me what ads and keywords they are using. Note that my competitor who paid for that particular keyword knows exactly that it is important for his business including recent trends. Also using SEO feature you can input any URL and find our which keywords they are ranking for.
How much is a keyword worth to your website? If you own an online shoe store, do you make more sales from visitors searching for "brown shoes" or "black boots"? The keywords visitors type into search engines are often available to webmasters, and keyword research tools allow us to find this information. However, those tools cannot show us directly how valuable it is to receive traffic from those searches. To understand the value of a keyword, we need to understand our own websites, make some hypotheses, test, and repeat—the classic web marketing formula.
I hope it’s easy enough for you to clearly see how pretty much any website page or blog post can be slightly modified in order to get optimized around a certain keyword. For the Busy Budgeter example – Rosemarie could easily write a brand new article – or change the title of an existing article that is already written on a similar topic, add some subheadings and a few paragraphs and have it optimized for this really low competition keyword. A keyword like this will likely bring in new visitors month after month – and Rosemarie could direct readers of that article to some of her ‘make money online’ tutorials that we already know are very profitable for her!
Let me show you an example. I just surfed over to a very popular blog called The Busy Budgeter (www.busybudgeter.com) to find an example topic. Rosemarie is the blogger over there and I’ve been following her journey recently. She’s absolutely killing it online! But, I happen to know that she gets most of her traffic from Pinterest and that working on SEO is one objective that she wishes to tackle. So, let’s see if we can help her out… A quick scan of her homepage tells me what type of content she produces and who her audience is. It appears her audience is largely female, lots of stay-at-home moms and a good portion of her content revolves around teaching others how to make money online.
Long Tail Pro is a very useful piece of software for long tail keyword research. One of its best features is that you can carry out heavy analysis on the keywords of your choice, without being limited to only working with one or two at a time. It can provide you also with vast numbers of longtail keywords, or you can apply filters to find the precise keywords to fit your bill. And you can check your rankings at the same time!
Within the results, Long Tail Pro inserted several more keywords based on that suggestion and automatically calculated all relevant stats (including KC Scores). It only took me a few seconds to scan those results and see a great long tail keyword – legitimate work from home jobs with no startup fee. This exact keyword gets 210 monthly searches and has a KC Score of only 25! Rosemarie could easily write an article for her Busy Budgeter site that is optimized for this exact keyword and she should be able to rank in Google somewhat easily.
Although more and more keywords are getting encrypted by Google every day, another smart way to come up with keyword ideas is to figure out which keywords your website is already getting found for. To do this, you'll need website analytics software like Google Analytics or HubSpot's Sources tool. Drill down into your website's traffic sources, and sift through you organic search traffic bucket to identify the keywords people are using to arrive at your site.
For a long time, I wanted to develop a tool for content marketers that would assist in the process of coming up with blog ideas and subjects. Upon researching developers for this concept I had, I stumbled across Long Tail Pro, and realized instead of developing a tool myself for fellow bloggers and content marketers, I would throw my support behind this one.
3. Ninja Outreach: Full disclosure this is my own tool, and it is actually an outreach tool, so you may be wondering how it plays into Keyword Research. The fact is there are quite a few data points that NinjaOutreach gets for me that I find useful in keyword research, such as the articles that are ranking for the keyword in Google, their domain authority, their page authority, the number of backlinks they have, and other social and contact data. It's pretty valuable stuff, especially if there is going to be an outreach campaign tied into the keyword research. I wrote a great article with Jake from LTP showing the combination of the two tools.
"I've used many keyword tools over the years and Keyword Researcher is up there amongst the most useful of them. Apart from being a great way to get ideas for content, as an AdWords consultant, I also use it to uncover words and phrases that my clients would not want to be bidding on (negative keywords). This is a real time saver for me and a budget enhancer for my clients! All in all, this is a great app and should be used by any professional search engine marketer."
The old pricing is never coming back, just to be clear. However, if you bought the one time (lifetime) license at $97, you still have lifetime access to the original version of the software you bought. However, if you want the new/upgraded features (like KC scores), you need to buy into a new plan. If you still have questions, contact me or Long tail pro support at longtailpro com / support