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When I finally made the decision the get Long Tail Pro way back in December of 2012 – I honestly had no idea how much this one piece of software would impact everything I do online. I knew that it would help me find more and better keywords right off the bat. But I didn’t know exactly how much it would positively affect my ability to actually make money online. I can say with confidence, that Long Tail Pro is the one tool that has made the biggest difference (by far), in my ability to get traffic to websites and actually earn money online.

If you're a regular blogger, these are probably the topics you blog about most frequently. Or perhaps they're the topics that come up the most in sales conversations. Put yourself in the shoes of your buyer personas -- what types of topics would your target audience search that you'd want your business to get found for? If you were a company like HubSpot, for example -- selling marketing software (which happens to have some awesome SEO tools ... but I digress ;-) -- you might have general topic buckets like "inbound marketing," "blogging," "email marketing," "lead generation," "SEO," "social media," "marketing analytics," and "marketing automation."

Answer: Google Keyword Planner was created to find keywords for Google ads. It will likely not produce very good keyword suggestions for SEO or content marketing purposes. Google Keyword Planner often hides good long tail keywords. To find long tail keywords for SEO, you can use Keyword Planner alternatives such as Google Trends, Google Suggest or Keyword Tool.

6. Filters. On the top area of the main pane, you can find the “Filters”. These will allow you to filter your keyword suggestions list in real time. Just start typing and your list will be filtered accordingly. You can filter for “Keywords” (to only show keywords that include a specific word or words); “Suggested Bid” & “Local Searches” allow you to enter minimum or maximum values; “Advertiser Competition” (this comes in handy, because the higher the competition the more money there is to be made if you target that keyword); “Avg. Amazon Reviews” (a neat feature for those who sell products on Amazon or have an Amazon FBA business — less reviews equal less competition, hence more chances to rank on top of Amazon’s product search pages); “Avg. Keyword Competitiveness” or “KC” is Long Tail Pro’s proprietary metric that calculates how hard it is to rank for a keyword in a range from 0 to 100 — 0 being no competition and 100 impossible to rank for. All of these filter columns can be used to sort the keyword suggestion list as you prefer.

Mr. Dean I wanted to drop in and personally thank you for everything you do for us rookies in the online marketing field. I have learned so much from your lessons/guides/articles/videos you name it! I also been using Raven Tools and find it pretty helpful as well in regards to keyword research, what say you? Look forward to all your future posts! Also, it says a lot about you that you actually take the time and respond to the comments that users leave you in your articles, don’t really see that too often these days! All the best!
So whilst Long Tail Pro has just continued to grow in revenue every single year and comes highly recommended, you may want to check if all the important features are fully functioning before signing up. Especially the KC feature (keyword competitiveness) as it is so fundamental to keyword research and making an informed choice on whether or not to go into a particular niche.
Long Tail Pro by Spencer Haws is the most useful keyword research tool that you can use for your internet marketing. Thousands of webmasters depend on the tool to generate thousands of keywords. It is such effective that it has dominated the keyword search market for the few years it has been into existence. It would cost you less than one hundred dollars to have access to this important life-changing tool.
"Our whole team has a copy of Keyword Researcher, we use it for everyone of our client's keyword research for the 'Long Tail' and we use it every day to come up with blog post ideas and ideas for guest posting. We couldn't live without this tool. I have used every paid keyword research tool under the sun, and this by far is my favorite tool for mining the Long Tail."
These 3 keyword matching options are not solely to blame for the large variations seen when comparing data from the keyword tools. Much of this difference can be attributed to the distinctive techniques that the tools use to collect their data. Let’s take a look at how these tools collect and present their data and hopefully it will help clear up any confusion.

There, now. We’ve given you an overview of twenty-five cool keyword tools. Of course each of these has its own strengths and caveats, and at least for now, none can match the effectiveness of Google’s Keyword Tool, particularly in language, location, or device-specific results. Google gathers and analyzes vast amounts of data and as you know, the rich only get richer.


* Please note our tool currently assumes Google having ~ 83% of the market, with Bing + Yahoo! splitting the remaining 17% of the market. Actual market conditions may vary significantly from that due to a variety of factors including: search location, search market demographics, how much marketshare mobile search has relative to desktop in that particular vertical, etc.

If you're struggling to think of more keywords people might be searching about a specific topic, go to Google.com and take a look at the related search terms that appear when you plug in a keyword. When you type in your phrase and scroll to the bottom of Google's results, you'll notice some suggestions for searches related to your original input. These keywords can spark ideas for other keywords you may want to take into consideration.

I think people's aresenal of keyword research tools are mostly the same: 1) You need a tool to examine search volume, most likely Google Keyword Planner 2) A tool to help you generate more keyword ideas. Tools that work with the search engines' autosuggestions are very popular such as KeywordTool.io and Ubersuggest 3) Then people might add a tool broaden the depth of their data, maybe including something like Google Trends or Moz's Keyword Difficulty tool.


Can't go wrong with the Google Keyword tool, SEMRush and Google Trends. The Keyword tool for volume estimates, SEMRush to see what keywords competitors are ranking for/targeting, and Google Trends to make sure the traffic is actually coming from countries I'm trying to target. Gives a relatively accurate picture of when to expect traffic spikes and seasonality insight.

Google prefers to not share long tail searches in this tool – because the tool is designed for Google Adwords advertisers. If advertisers bid on those long tails – they would have less competition and therefore pay less for the Adword, and therefore Google would make less money e.g. bidding on the term weight loss for girls under 18 is cheaper than weight loss. 
Hey Alex – this is a good question. No tool is going to be spot on. My advice is to not look too much into the accuracy of the metrics, but look at it more as a relative measure. I’m finding Ahrefs to be a good barometer for keyword competitiveness, but I’ve also heard great things about KW Finder lately. I think it’ll more come to personal preference. Both are solid options.
This is another common reason people won’t get Long Tail Pro. Their stubbornness can stem from many reasons – including the two mentioned above. Too stubborn to pay for it (can be confused with too cheap to pay). Or too stubborn to learn about the benefits. But the main reason is that lots of people actually think that they are better off without Long Tail Pro. Either they do their keyword research the free (hard) way which takes a LOT of time and knowledge and usually isn’t very effective. Or they use a different keyword research tool which they think is better. Let me just tell you – there is no better or more effective keyword research tool than Long Tail Pro. More than 70,000 marketers can’t be wrong and over the past few years Long Tail Pro has become the standard when it comes to keyword research tools.
"Our whole team has a copy of Keyword Researcher, we use it for everyone of our client's keyword research for the 'Long Tail' and we use it every day to come up with blog post ideas and ideas for guest posting. We couldn't live without this tool. I have used every paid keyword research tool under the sun, and this by far is my favorite tool for mining the Long Tail."

These 3 keyword matching options are not solely to blame for the large variations seen when comparing data from the keyword tools. Much of this difference can be attributed to the distinctive techniques that the tools use to collect their data. Let’s take a look at how these tools collect and present their data and hopefully it will help clear up any confusion.
I would like to get LTP but I’ve read that people have some issues according to Keyword Planner and Moz. Do you still recommend this tool? How accurate is it’s data comparing to previous versions? Does Keyword difficulty still works as it should? Maybe it’s better to wait untill some stability of this software? I don’t want to waste money for some tool which doesn’t work properly.

After the Panda update rolled out, the latent risk in such a strategy could (typically would) vastly exceed the direct cost of the content, as poor pages on one part of a site could drag down the ranking of other pages on the site which targeted different keywords. Some sites have seen their search traffic fall over 90% with their ad revenues falling even faster. Demand Media went from being worth a couple billion to tens of millions of Dollars. ArticlesBase.com sold on Flippa for $80,000, but was making over $500,000 PER MONTH in profit before getting hit by Panda. Many other Panda-torched sites like Suite101 have simply went offline.
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WordStream for PPC is a full-service PPC management platform for creating, optimizing and managing pay-per-click advertising campaigns in Google AdWords. Our PPC software includes easy-to-use PPC keyword tools, campaign creation and expansion tools, Quality Score optimization tools, and more to help marketers get their PPC work done quickly and cost-effectively. WordStream for PPC customers experience increased traffic and greater ROI.

Well, if you haven’t heard the news yet, the word on the street is Google has shut down their widely popular keyword tool for public use. Now if you want access to Google sanctioned keyword data you have to sign up for an Adwords account. Of course there are a ton of theories surrounding why Google would make this decision, some are more obvious than others. But to many of us Google’s motivations seem pointless when we still have work to do! Luckly we exist in a vibrant industry where innovation is at the core of most of what we do. As such we have a slew of different tools available to replace Google’s tool.
"With Google giving over the home page to ads and their own properties for commercial keywords, the Long Tail keyword is more important than ever. If you have a website, you know that most of your traffic comes from keywords you never would have thought of. With Keyword Researcher, you can find them in advance and make sure that you're the one that snags this traffic. I use it for all of my e-commerce site planning."
One of the most important aspects of an effective SEO strategy is the ability to research, analyze, and ultimately select the keywords that are most likely to result in success for your clients. There are a variety of free tools available on the web specifically designed to help online marketers do just this. Each tool has its own unique methodology for collecting and presenting this data. Comparing any of the tools’ results without knowing the subtle differences can lead to incorrect inferences and an SEO strategy based on misinformation.
Update: I’ve now been using Long Tail Pro for 5+ years. There are now many different keyword research tools and lots of people prefer some of the newer tools. Admittedly – Long Tail Pro had some hiccups and went through some rough times as they transitioned ownership and introduced the newer cloud version. But – all of the bugs and kinks have been worked out and Long Tail Pro is now better than ever! I’m happy and proud to be able to continue to use and promote Long Tail Pro as my keyword research tool of choice.
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