1) Google Keyword Planner: This tools is fantastic because it can help me to identify long tail keywords for my niche. It is official Google’s tool and it has the recent trends and keyword variations. For example you may think that this keyword is great “buy ipad air in liverpool” but Google may suggest “iPad air sale Liverpool”. Yes, not often it is accurate but when I’m using it alongside the other tools – I can get clear idea.
To get started with the Free Keyword Tool, just enter a keyword or search term into the relevant field. If you want to conduct competitive intelligence research into your competitors' keyword data, you can also enter the URL of a specific webpage to view keyword data for that page. You can also enter your industry and country to see even more accurate results; it's not unusual for the cost-per-click and other metrics to differ widely from one country to another, even for advertisers bidding on the same keywords in the same industry.
This database was built using data from BEFORE Google required active ad accounts to get good keyword data & before they started blending data together for similar terms. Even if you set up an AdWords account and spend significant sums of money with them, they may require you to run your ad campaign for 3 or 4 months straight before they will show reasonably precise data instead of exceptionally broad data ranges.
Joost developed his own keyword research tool to come up with keywords as well! Yoast Suggests uses the Google Suggest functionality you know from searching in Google. It finds the keyword expansions Google gives and then requests more of them. So if you type ‘example‘, it’ll also give you the expansions for ‘example a…’ till ‘example z…’ etc. Just go on and try it and fill out some of your potential keywords. It’s a great way to quickly find more long tail keywords you can focus on.
"I've been doing keyword research for years, and I can tell you that dealing with hundreds of keywords and dozens of spreadsheets is enough to make anyone lose the will to live. Keyword Researcher is great because not only does it let you easily find keywords that people are actually searching for, but it has a clean and simple interface that makes it easy to keep track of what you've found. If I'm stuck and need some new ideas, I just fire it up and usually find several things to write about in a few minutes."
You can also filter by query, which is useful when looking at branded queries, or when looking at specific words. For example, only show keywords that include the term "SEO". The graph also allows you to spot trends in across the available metrics and compare week-on-week or month-on-month. This can help you to drill down and monitor progression over time, allowing you to answer questions like "have my branded keywords received more clicks in the last month compared to the previous month?", "has the CTR improved?", "did average positions in Google improve?".
Mentioned in the above video is the Keyword Competitiveness (KC) feature within Long Tail Pro. With earlier versions of Long Tail Pro, you could only access this feature if you paid extra to upgrade to the Platinum version of Long Tail Pro. Pricing structures and the way the software is delivered has evolved over the years – and currently (as of the date I am writing this) all features of the software are included no matter which payment plan you choose. So right now – everybody who buys Long Tail Pro has access to this extremely powerful feature.
We prefer and suggest Long Tail Pro to all our clients. Long Tail Pro is the best long tail keyword research software online. I use their software for researching keywords for everything from social media marketing bios, to page and blog post titles, to headings (H2, H3, etc.), to meta descriptions, to YouTube descriptions, to content/articles, and so much more!
Google has introduced Google Suggest in 2012. Google Suggest is typically used as a live feature while a user is typing a search phrase into the browser or google website. Google Suggest uses the organic search input of billions of users and try to "guess" that way what a user might be searching for even before he completed entering the query or all the words of a keyword phrase.
When I finally made the decision the get Long Tail Pro way back in December of 2012 – I honestly had no idea how much this one piece of software would impact everything I do online. I knew that it would help me find more and better keywords right off the bat. But I didn’t know exactly how much it would positively affect my ability to actually make money online. I can say with confidence, that Long Tail Pro is the one tool that has made the biggest difference (by far), in my ability to get traffic to websites and actually earn money online.
What are people looking for on your site? These terms are keywords in the vocabulary of your actual audience and should definitely be added to your keyword list. Do not forget to look at the keywords people filled in that didn’t get any results: this was stuff people were expecting but didn’t find. You can look into the results of your internal search in Google Analytics at Behavior → Site Search → Search Terms.
It’s very easy to use, fast and smooth and gives you tons of Long Tail Keywords. You only pay for the web based software once, so there are never any monthly fees. I’ve also been impressed over the years at how easy it is to update. These updates are free and the creator (Clever Gizmos) is always moving with the ever changing world of SEO and updated API’s to keep his program up to speed and fresh.
Are you a business owner, online marketer or content creator? If so, most likely you would like more people to visit your website, read your content and buy your products or services. The easiest way to achieve it is to find out what your potential customers or readers are searching for on Google and create content on your website around these topics.
All you would have to do is write a decent review and use some Long Tail marketing keywords scattered inside of it. Do it in a way that the reader doesn’t even know you’ve slipped in 20 long tail keywords. Let the article flow naturally with a clear tone of honesty…as if you were talking to a friend. People who read your review want to feel a connection or a solution or a even a need to buy that product. This is where you use those Long Tail Keywords.
KW Finder is similar to the Google Adwords tool; it even pulls up similar results, which aren’t as entirely on-point as the immediate results from SEMrush and Moz. From my experience with KW Finder, the searches are a lot better if you put some time into manually adding in filters like negative keywords and additional keywords you do want to include.
I hope it’s easy enough for you to clearly see how pretty much any website page or blog post can be slightly modified in order to get optimized around a certain keyword. For the Busy Budgeter example – Rosemarie could easily write a brand new article – or change the title of an existing article that is already written on a similar topic, add some subheadings and a few paragraphs and have it optimized for this really low competition keyword. A keyword like this will likely bring in new visitors month after month – and Rosemarie could direct readers of that article to some of her ‘make money online’ tutorials that we already know are very profitable for her!
So what exactly is Keyword Competitiveness (KC)? It’s only the feature within Long Tail Pro that completely changed the game and made keyword research so ridiculously simple that even a dumb truck driver like me could become an expert! It basically works like this. As soon as you click the button in Long Tail Pro Cloud to retrieve keywords, it automatically calculates a number for each keyword (between 1 and 100) based on several different SEO factors. Lower numbers mean the keyword is easier to rank for and higher means it is harder to rank for. More on that below…
Usually, the various search engines provide their own keyword suggestion tools, which also include the number of searches for each of those keywords. The keyword researcher uses this information to select the correct keyword, depending on the SEO goals of the website. Around 20–25% of searches are very specific long tail keywords entered into Google every single day. It's easy to rank said keywords when there is the right amount of content and backlinks to match. Keyword research is a valuable and high return activity in the search marketing field.
The only problem is that you can’t possibly laser-target every ad to the search query, and your landing page will definitely not be as targeted as it could be either. Not even dynamic keyword insertion (DKI) would help, because who wants to click on an ad with the headline of just “Bounce House”? Let’s just say it gets tricky, and you’re a little lazy if that’s all you do.
The Display Planner tool replaced the YouTube Keyword Tool in 2014, and can be accessed from the Tools section of your Google Ads account. Although it's a little more involved than entering a keyword into the YouTube Keyword Tool, the Display Planner offers some great functionality for making the most of Display campaigns, including keyword-driven video ad campaigns on YouTube. The Display Planner also offers precious insights into the demographics and interests of your audiences, allowing you to create highly tailored Display campaigns.
I learned a lot from you and now make a couple hundreds per month in extra cash thanks to your advice. You provided us with great content and a great tool. I’m very happy for you. I have to say though that I’m sad you sold… customer service is so so so far and I know it’s cool for owners to sell subscriptions instead of selling it for a one time fee and I know it’s a new trend online but it’s really a trend I don’t like as a customer… Anyways. I’m very happy for you. Many thanks and congrats !!!