Wordtracker is another service that requires an annual subscription to utilize all of its features. Their database is made up of 330 million search terms, collected from the major metacrawlers, Dogpile and Metacrawler, and is updated weekly. The search data they show is a record of the number of times the exact keyword or phrase has been searched in the United States over the last 365 days. As in the case of Keyword Discovery, this difference in default keyword matching type causes Wordtracker to display search volumes significantly lower than what Google’s tools show.
A service like BrightEdge comes with the biggest costs associated, but its SaaS solution for SEO covers many areas inside of a single ecosystem, including the ability to explore keyword data. This may be a benefit for agencies that wish to reduce redundancies across vendors, but eventually, it is likely that the need for a second tool will present itself as talent and effort levels increase inside of your SEO department.
Depending on your topic / vertical and your geographic location the search engines may have vastly different search volumes. The tool can only possibly offer approximations. Exact search volumes are hard to find due to vanity searches, click bots, rank checkers, and other forms of automated traffic. Exceptionally valuable search terms may show far greater volume than they actually have due to various competitive commercial forces inflating search volumes due to automated search traffic.
Recently I had a dilemma with one of my projects, it is related to ecards and many people still using word “cards” instead of “ecards” but Google Keyword Planner and some other tools showed almost the same information for both keywords. At the same time I did not want to have many words “cards” and “ecards” on the landing pages. Semrush helped very much. I found correct data and made a nice PPC campaign.
While the tool is a not a magic product that works wonders for you, know that the instrument would be useful as it can help you get thousands of keywords overnight, which you can simply use for your business. If you want to build a successful online carrier, then it is recommended that you use the instrument and nothing more. The instrument does not deliver any kind of keyword, it specializes in delivering only those keywords that are very profitable, and which would make your website, your products, and your business to rank very high on the search engines. You would soon discover that this tool is the best online investment that you can ever make.
The local data that is returned is a 12 month average of all search queries in the United States using the Google Search Engine and affiliated Google search properties. Using the sidebar on the left, marketers are easily able to specify the keyword matching type (Broad, Exact, Phrase), change the category, and refine their results to contain specific terms.
If you're a regular blogger, these are probably the topics you blog about most frequently. Or perhaps they're the topics that come up the most in sales conversations. Put yourself in the shoes of your buyer personas -- what types of topics would your target audience search that you'd want your business to get found for? If you were a company like HubSpot, for example -- selling marketing software (which happens to have some awesome SEO tools ... but I digress ;-) -- you might have general topic buckets like "inbound marketing," "blogging," "email marketing," "lead generation," "SEO," "social media," "marketing analytics," and "marketing automation."
The Google Keyword Tool is SUPER helpful for building a foundation for your keyword research strategy. At the end of the day, these search numbers are coming straight from the horses mouth. You can filter down to a hyper-local level and see which keywords are getting the largest search volume. Plus, with it’s integration with PPC you can get a quick idea about commercial intent by looking at the bid and competition metrics. How much are people bidding on KWs, higher = more likely to generate a return. Usually its aligned with search intent. That said, the trending data is a little less reliable. I would still use Trends to analyze the popularity/ seasonality of KW search volume.
I use Ahrefs to find ideas for keywords to add into content, and content to create around keyword opportunities. I like how Ahrefs shows keyword difficulty, search volume, traffic potential (how much organic search traffic it’s possible to get when you rank #1 for a parent topic keyword) and lets you group keywords together to create lists. It’s really useful.
I’ve got to say thanks for the introduction to Long Tail Pro, It’s because of this review that I even came across it in the first place, I’ve been testing it out for the past few days and it’s awesome. Already found some “low hanging fruit”, though I do still prefer Niche Genetics for the organic listings. This has easily replaced using Google’s keyword planner and a note pad. Thanks again 🙂
The relevant keywords that you target with your ads will bring the right audience to your website. Showing your ads to people that type relevant keywords will result in higher click-through rate (CTR), lower cost-per-click (CPC) and higher conversion rates for your business. As a result, you will spend less money on advertising and generate a better return on investment.
What I really like about them is extensive detail including the keyword difficulty. Ahrefs uses clickstream data to also show how many clicks you will get from the search engine. This is very useful after knowledge graph integration, as many keywords may have huge traffic but they hardly get any clicks from the search engine. Reason being, they get answers directly from the Google search result. Example of one such query is: “birthdate of any celebrity”
For a long time, I wanted to develop a tool for content marketers that would assist in the process of coming up with blog ideas and subjects. Upon researching developers for this concept I had, I stumbled across Long Tail Pro, and realized instead of developing a tool myself for fellow bloggers and content marketers, I would throw my support behind this one.
These are usually single-word keywords with insane amounts of search volume and competition (for example, “insurance” or “vitamins”). Because searcher intent is all over the place (someone searching for “insurance” might be looking for a car insurance quote, a list of life insurance companies or a definition of the word), Head Terms usually don’t convert very well.
Can't go wrong with the Google Keyword tool, SEMRush and Google Trends. The Keyword tool for volume estimates, SEMRush to see what keywords competitors are ranking for/targeting, and Google Trends to make sure the traffic is actually coming from countries I'm trying to target. Gives a relatively accurate picture of when to expect traffic spikes and seasonality insight.
Use the Keyword Planner to flag any terms on your list that have way too little (or way too much) search volume, and don't help you maintain a healthy mix like we talked about above. But before you delete anything, check out their trend history and projections in Google Trends. You can see whether, say, some low-volume terms might actually be something you should invest in now -- and reap the benefits for later.
How do I know this? Because I’ve done it! In late 2013 I was still struggling to earn a respectable income online. I started up a keyword research service and marketed it to just this blog audience. It turned out to be quite popular. Basically – I would find niches using Long Tail Pro then create Keyword Research Packages. Each package contained usually several hundred keywords with KC scores calculated. I was selling these packages for anywhere between $97 to $147. I even sold one single package for $597! That one had very high search volumes and very low competition.
Mentioned in the above video is the Keyword Competitiveness (KC) feature within Long Tail Pro. With earlier versions of Long Tail Pro, you could only access this feature if you paid extra to upgrade to the Platinum version of Long Tail Pro. Pricing structures and the way the software is delivered has evolved over the years – and currently (as of the date I am writing this) all features of the software are included no matter which payment plan you choose. So right now – everybody who buys Long Tail Pro has access to this extremely powerful feature.
I want to share how and why I sold the company in order to both educate and inspire potential software entrepreneurs. I certainly don't know everything and obviously companies sell for much more than I sold Long Tail Pro for (I won't be featured in Tech Crunch anytime soon); however, I'm willing to share what I have learned and hopefully that can be beneficial to a few of you.