Well there are a few things I look for (I will produce a bonus video about this topic and add it to the other bonus video tutorial) but basically I like to see sites like forums/niche sites/Q&A sites in the top 10 along with other things like sites that are not targeting exact keyword in title/meta, sites with low page authority and domain authority, sites that are less than 3 years old etc etc
Mentioned in the above video is the Keyword Competitiveness (KC) feature within Long Tail Pro. With earlier versions of Long Tail Pro, you could only access this feature if you paid extra to upgrade to the Platinum version of Long Tail Pro. Pricing structures and the way the software is delivered has evolved over the years – and currently (as of the date I am writing this) all features of the software are included no matter which payment plan you choose. So right now – everybody who buys Long Tail Pro has access to this extremely powerful feature.
So what exactly is Keyword Competitiveness (KC)? It’s only the feature within Long Tail Pro that completely changed the game and made keyword research so ridiculously simple that even a dumb truck driver like me could become an expert! It basically works like this. As soon as you click the button in Long Tail Pro Cloud to retrieve keywords, it automatically calculates a number for each keyword (between 1 and 100) based on several different SEO factors. Lower numbers mean the keyword is easier to rank for and higher means it is harder to rank for. More on that below…
One possible problem is that although the Keyword Planner has some cool new features (including integration of the Google Traffic Estimator, which will be retired too), as of this writing, the indispensable Exact Match and Phrase Match features are nowhere to be found! Whole books will become useless without these, so I hope Google will eventually port them to the Keyword Planner. Nor do you see the “Include specific content” option, which is a life-saver for the adult industry, which spends the most on Google PPC.
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The keywords you want to focus your SEO on should closely resemble the vocabulary of your audience. In order to come up with the proper keywords you really have to get inside the heads of the people who search for your website. What terms will people use? How do people search? Which question does your website answer? You should create a list of all search terms people could use and think of combinations and nuances within these search terms.
I actually don't use any keyword tools aside from Google Trends, but only rarely do I even use that. I try to talk to many of our target audience members (entrepreneurs) as I can. I attend events, I have phone calls, I sit next to them while working. Generally speaking, I think it's a waste of time to START with keyword tools instead of actual customers. Yes, you can target people in broad swaths and get a high level sense for what's interesting and trending, but at least in the case of our business at NextView Ventures, it's way more powerful to talk to actual "customers" you serve.
But maybe you didn’t watch the tutorial video yet. Or maybe you didn’t know about the extremely powerful KC feature. Maybe you didn’t know how quickly, easily and effectively you could analyze Google top 10 search results with Long Tail Pro. And maybe you didn’t even know how profitable it can be to simply target just the really long tail keywords.
In addition, you can dig into the paid side of search and find out what keywords your competitors are bidding on, and then leverage those keywords for your own organic benefit if you're not already doing so. Search Metrics does this as well, but I've found SEMRush to provide a greater range of keywords and they save more historical keyword data than Search Metrics.
The only problem is that you can’t possibly laser-target every ad to the search query, and your landing page will definitely not be as targeted as it could be either. Not even dynamic keyword insertion (DKI) would help, because who wants to click on an ad with the headline of just “Bounce House”? Let’s just say it gets tricky, and you’re a little lazy if that’s all you do.