The primary difference is that Long Tail Pro is a big time saver over MS. With Long Tail Pro you are able to enter in multiple seed keywords at once (rather than just 1 with MS). So, instead of entering in 1 seed keyword, waiting five minutes, then going back and entering in one more; you can enter 5 seed keywords (for example), hit generate and then see all the keyword ideas at once!
6. Filters. On the top area of the main pane, you can find the “Filters”. These will allow you to filter your keyword suggestions list in real time. Just start typing and your list will be filtered accordingly. You can filter for “Keywords” (to only show keywords that include a specific word or words); “Suggested Bid” & “Local Searches” allow you to enter minimum or maximum values; “Advertiser Competition” (this comes in handy, because the higher the competition the more money there is to be made if you target that keyword); “Avg. Amazon Reviews” (a neat feature for those who sell products on Amazon or have an Amazon FBA business — less reviews equal less competition, hence more chances to rank on top of Amazon’s product search pages); “Avg. Keyword Competitiveness” or “KC” is Long Tail Pro’s proprietary metric that calculates how hard it is to rank for a keyword in a range from 0 to 100 — 0 being no competition and 100 impossible to rank for. All of these filter columns can be used to sort the keyword suggestion list as you prefer.
WordStream for PPC is a full-service PPC management platform for creating, optimizing and managing pay-per-click advertising campaigns in Google AdWords. Our PPC software includes easy-to-use PPC keyword tools, campaign creation and expansion tools, Quality Score optimization tools, and more to help marketers get their PPC work done quickly and cost-effectively. WordStream for PPC customers experience increased traffic and greater ROI.
They also seem to be getting this wrong often enough that I've got less confidence that the keywords that make up these groups really belong there. I recently tried to check the volume for the keyword [active monitoring] (the practice of checking on a network by injecting test traffic and seeing how it's handled, as opposed to passive monitoring) and the Keyword Planner gave me the volume for [activity monitor] (aka Fitbit).
The only problem is that you can’t possibly laser-target every ad to the search query, and your landing page will definitely not be as targeted as it could be either. Not even dynamic keyword insertion (DKI) would help, because who wants to click on an ad with the headline of just “Bounce House”? Let’s just say it gets tricky, and you’re a little lazy if that’s all you do.
Long Tail Pro is a keyword research tool that helps you quickly find low competition keywords for your website. In particular, the tool is built for people doing SEO (search engine optimization) as opposed to people doing paid ads (Google Adwords PPC). I'm sure there are some advertisers that use the tool for paid ad keyword research, but the tool was built for SEO keyword research.