What are people looking for on your site? These terms are keywords in the vocabulary of your actual audience and should definitely be added to your keyword list. Do not forget to look at the keywords people filled in that didn’t get any results: this was stuff people were expecting but didn’t find. You can look into the results of your internal search in Google Analytics at Behavior → Site Search → Search Terms.
Just came on this program this morning and downloaded a trial version. Could this program really be only $97? Is this portion of the program effective or do you need the $300-plus Platinum version? The KC score, available in the $300-plus version, seems critical to making the whole thing work really well. Are you possibly leaving money and success on the table by not biting the bullet and going for the expensive program?
WordStream's Negative Keyword Tool reduces wasteful PPC spending and improves ROI by preventing your AdWords PPC ads from showing on irrelevant searches. Enter a keyword to get a list of negative keyword suggestions. Then select the ones that aren't relevant to your campaigns and export the results for use in your AdWords account. As a result, your ads will be more relevant to searchers, grab a much more targeted audience and reduce your overall ad spend.
Analyzing the current top 10 search results in Google is the most important part of keyword research. This is where you determine whether or not you can produce a webpage that can beat any or all of those results. The process is known as first page analysis – and it is by far the hardest process to understand and really figure out (especially when you first start out). Don’t worry though – Long Tail Pro has detailed and in-depth instructional videos available that show you exactly how to do this.
3. Set your pre-search filters. Depending on whether you are looking for a new niche to build a site around or trying to find keywords to target on your already existing website, the minimum amount of local monthly searches (LMS) you set might vary. For new niches my LMS criteria is 1,500-5,000 searches, for posts anything from 10-800 is fine. Also, depending on one of these goals you can add a lower or higher number of words in the respective filter: for new niches 3 (or, at times, 2) words minimum, for new posts from 3 or 4 words up.
How do I research keywords? This is a common question I get from clients. And my immediate response is… Long Tail Pro! With the update to Google Adwords Keyword Planner (rendering it near worthless) without paying for Google ads and to test actually search volume for keywords, the generic Avg. search volume range they provide gives you ZERO actionable data! See example below:
And so on and so on. The point of this step isn't to come up with your final list of keyword phrases -- you just want to end up with a brain dump of phrases you think potential customers might use to search for content related to that particular topic bucket. We'll narrow the lists down later in the process so you don't have something too unwieldy.
Using the good ol' free Google Keyword Planner is great. But there is an alternate universe of Long Tail keyword phrases that live in Google's other database--namely, their "Autocomplete database." That's the database that is accessed when you're typing queries into the Google search box (notice that list of suggested keywords that pop up as you type?)
Keywords are supplied with accurate, clickstream-based metrics, some of which are exclusive to Ahrefs. For example, Clicks and Clicks Per Search can give you a better idea of how much traffic your content can get. That’s a burning issue today – many queries never translate into clicks because Google reveals answers for them at the top of SERP (i.e., Knowledge Card).
How do you figure out what keywords your competitors are ranking for, you ask? Aside from manually searching for keywords in an incognito browser and seeing what positions your competitors are in, SEMrush allows you to run a number of free reports that show you the top keywords for the domain you enter. This is a quick way to get a sense of the types of terms your competitors are ranking for.
Jaaxy uses a combination of search engine data from the major search engines (Google, Bing and Yahoo) and Long Tail Pro get its search data from Google alone (via the Google Keyword Planner tool). While this seems to be an advantage for Jaaxy, you might only be interested in getting information from the number one search engine in the World: Google.