This keyword tool was built on a custom database we have compiled over the past four years. We researched data from the (now defunct) Google Search-Based Keyword Tool and also looked at a few more recent data snapshots to refresh the database and enhance our keyword coverage. Our database contains 28,527,279 keywords representing 13,762,942,253 monthly searches. Our database is primarily composed of English language keywords.
Answer: Google Keyword Planner was created to find keywords for Google ads. It will likely not produce very good keyword suggestions for SEO or content marketing purposes. Google Keyword Planner often hides good long tail keywords. To find long tail keywords for SEO, you can use Keyword Planner alternatives such as Google Trends, Google Suggest or Keyword Tool.
Spencer, it seems like you got out at just the right time and made your money? Seeing as Google has basically stopped giving access to their free keyword tool. I own the FULL lifetime license $290+ I think is was. Now Longtail Pro is useless due to the restrictions that Google has put in place. Do you know what the future plans are for Longtail Pro to get around this issue that I’m sure everyone is facing? Or can you get some feedback from the new owners?
After the Panda update rolled out, the latent risk in such a strategy could (typically would) vastly exceed the direct cost of the content, as poor pages on one part of a site could drag down the ranking of other pages on the site which targeted different keywords. Some sites have seen their search traffic fall over 90% with their ad revenues falling even faster. Demand Media went from being worth a couple billion to tens of millions of Dollars. ArticlesBase.com sold on Flippa for $80,000, but was making over $500,000 PER MONTH in profit before getting hit by Panda. Many other Panda-torched sites like Suite101 have simply went offline.
I love Moz’s interface and how they give you data on the keywords. It’s easy-to-read, making it an ideal solution for both experts and newbies alike. They’ll show you both numeric and visual representations of a keyword’s monthly search volume, its opportunity for ranking, priority, and difficulty. They’ll also show you keyword suggestions and SERP analysis, which is fantastic and detailed.
I hope it’s easy enough for you to clearly see how pretty much any website page or blog post can be slightly modified in order to get optimized around a certain keyword. For the Busy Budgeter example – Rosemarie could easily write a brand new article – or change the title of an existing article that is already written on a similar topic, add some subheadings and a few paragraphs and have it optimized for this really low competition keyword. A keyword like this will likely bring in new visitors month after month – and Rosemarie could direct readers of that article to some of her ‘make money online’ tutorials that we already know are very profitable for her!
These are usually single-word keywords with insane amounts of search volume and competition (for example, “insurance” or “vitamins”). Because searcher intent is all over the place (someone searching for “insurance” might be looking for a car insurance quote, a list of life insurance companies or a definition of the word), Head Terms usually don’t convert very well.
Long Tail Pro is a keyword research tool that helps you quickly find low competition keywords for your website. In particular, the tool is built for people doing SEO (search engine optimization) as opposed to people doing paid ads (Google Adwords PPC). I'm sure there are some advertisers that use the tool for paid ad keyword research, but the tool was built for SEO keyword research.