Curious if you’ve found a way to efficiently find underperforming keywords? Currently I have to manually click on each and every keyword to calculate it’s Keyword Competitiveness. Frustrating clicking it hundreds or even a thousand + times. I’d rather just add it as one of the scan settings and wait 8 hours for it to run all 1000 than having to manually click them for an hour and then waiting…
I just have the free version right now so I don't know all that the pro one can do. But even the free version has A LOT of tools you can use, I haven't even figured them all out yet. But one that I have used is their Content Optimizer. You can take a new or existing content piece of yours, and compare it to one of your competitor's pieces on a similar topic, and see where you might be lacking based on the keywords that are used in each piece.
I also hang out in SEO forums and groups and see KC scores tossed around and talked about and pretty much everybody is on the same page. Most agree that you can’t completely rely on the KC score (there are a few factors that can’t quantitatively be measured with a number) – but that the KC score is a VERY good indicator of the competition level for specific keywords. The following diagram realistically shows exactly what to expect from certain KC scores…
So whilst Long Tail Pro has just continued to grow in revenue every single year and comes highly recommended, you may want to check if all the important features are fully functioning before signing up. Especially the KC feature (keyword competitiveness) as it is so fundamental to keyword research and making an informed choice on whether or not to go into a particular niche.

For example, assume your search ad generated 5,000 impressions in one day, of which 100 visitors have come to your site, and three have converted for a total profit (not revenue!) of $300. In this case, a single visitor for that keyword is worth $3 to your business. Those 5,000 impressions in 24 hours could generate a click-through rate of between 18-36% with a #1 ranking (see the Slingshot SEO study for more on potential click-through rates), which would mean 900-1800 visits per day, at $3 each, or between 1 and 2 million dollars per year. No wonder businesses love search marketing!
If you are somewhat new to this whole ‘make money online’ thing – then surely the cost of Long Tail Pro is a major factor for why you haven’t purchased it yet. Believe me – I know! When I first started out – I refused to pay for anything at all. I did everything the free way. I tried doing all of my keyword research with the free tool that Google provides – and my keyword research efforts were terrible! You know how I know? Because my sites weren’t getting any traffic and I wasn’t making any money.
Earlier, I wrote a post about the use of long tail keywords. Focusing on long tail keywords could be a good strategy, especially when trying to rank in a highly competitive market. But how do you decide on which (long tail) keywords you want to rank? This post will give you some handy tips and keyword research tools to make your keyword research a bit easier.
"Our whole team has a copy of Keyword Researcher, we use it for everyone of our client's keyword research for the 'Long Tail' and we use it every day to come up with blog post ideas and ideas for guest posting. We couldn't live without this tool. I have used every paid keyword research tool under the sun, and this by far is my favorite tool for mining the Long Tail."
I also hang out in SEO forums and groups and see KC scores tossed around and talked about and pretty much everybody is on the same page. Most agree that you can’t completely rely on the KC score (there are a few factors that can’t quantitatively be measured with a number) – but that the KC score is a VERY good indicator of the competition level for specific keywords. The following diagram realistically shows exactly what to expect from certain KC scores…

Within a matter of seconds, Long Tail Pro showed me the top 25 Adwords suggestions for my seed keyword, with KC Scores already calculated! After scanning the list, I found a couple of keyword ideas that I wanted to drill further into. One of these was the keyword – legitimate work from home jobs. This keyword by itself would be very difficult to rank for (KC Score of 40) – but the new cloud version of Long Tail Pro allows me to easily grab up to 20 more suggestions based just on this keyword. I clicked the button to do that (as shown in the image below).
WordStream for PPC is a full-service PPC management platform for creating, optimizing and managing pay-per-click advertising campaigns in Google AdWords. Our PPC software includes easy-to-use PPC keyword tools, campaign creation and expansion tools, Quality Score optimization tools, and more to help marketers get their PPC work done quickly and cost-effectively. WordStream for PPC customers experience increased traffic and greater ROI.
How do you figure out what keywords your competitors are ranking for, you ask? Aside from manually searching for keywords in an incognito browser and seeing what positions your competitors are in, SEMrush allows you to run a number of free reports that show you the top keywords for the domain you enter. This is a quick way to get a sense of the types of terms your competitors are ranking for.

I want to share how and why I sold the company in order to both educate and inspire potential software entrepreneurs.  I certainly don't know everything and obviously companies sell for much more than I sold Long Tail Pro for (I won't be featured in Tech Crunch anytime soon); however, I'm willing to share what I have learned and hopefully that can be beneficial to a few of you.
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