You can filter your results by 24 business verticals, including Apparel, Arts & Entertainment, Autos & Vehicles, Beauty & Fitness, Books & Literature, Business & Industrial, Computers & Electronics, Finance & Banking, Food & Drink, Toys & Games, Health, Hobbies & Leisure, Home & Garden, Internet & Telecom, Jobs & Education, Law & Government, News Media & Publications, Family & Community, Occasions & Gifts, Pets & Animals, Real Estate, Retail & General Merchandise, Sports & Fitness, and Travel & Tourism.
I ditto what you are saying. All of the keyword volume data the system is stating is completely way off, false and misleading. They are pulling these numbers now from 3rd party sources, which we all know are directional, but in many cases in left field! I just signed up and will probably be cancelling because I can’t trust or rely on their data. What a shame, because before it was such a great tool.
1) Ahrefs to quickly see “the big picture” when it comes to any keyword I'm researching. I can instantly see the top holders in the SERPs. I then immediately take the top holders list and go check out their sites. I need to make sure I can beat them content-wise, otherwise I will search for another keyword to try and rank for, or perhaps go down the long-tail route. The Ahrefs tool and data quality get better and better every year. It's one of my favorite tools.
Long Tail Pro is a keyword research tool that helps you quickly find low competition keywords for your website.  In particular, the tool is built for people doing SEO (search engine optimization) as opposed to people doing paid ads (Google Adwords PPC).  I'm sure there are some advertisers that use the tool for paid ad keyword research, but the tool was built for SEO keyword research.
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