2) SpyFu: I suggest to have paid account on SpyFu. I just need to find my competitors who using Adwords and review them using this tool. It will show me what ads and keywords they are using. Note that my competitor who paid for that particular keyword knows exactly that it is important for his business including recent trends. Also using SEO feature you can input any URL and find our which keywords they are ranking for.
I want to share how and why I sold the company in order to both educate and inspire potential software entrepreneurs. I certainly don't know everything and obviously companies sell for much more than I sold Long Tail Pro for (I won't be featured in Tech Crunch anytime soon); however, I'm willing to share what I have learned and hopefully that can be beneficial to a few of you.
This tool was originally created to carry out keyword research for paid campaigns using Google's AdWords platform. However, it can also be used to research organic keywords, providing estimated global/local monthly search volumes for keywords (i.e. their popularity) and their competition (i.e. how difficult they are to rank for) for organic search.
You can receive keyword ideas from your audience or team because people are a rich source of keyword date. Seed keywords presents a unique tool that users utilize in generating keyword ideas from other individuals. You need to begin by creating a scenario in a question form by asking people what they would search for in case they are looking for answers to their questions. Seed keywords will develop a unique URL that you can share with your relevant audience or team once you have created a scenario. Your viewers will begin to enter their desired keyword phrases and this will be added to the seed keywords. This data is downloadable in the form of a CSV or you can simply click to view the results of each keyword in Google. You can look for the search volumes in other keyword tools like Google planner once you have your list of keywords.
The simplest KW research tool is google. Type in your topic and scroll to the bottom to see what related results show up. Use those to either write an article or to supplement other articles with some of the keywords. Yes, they are primary phrases so you may not rank for them right away but building your site with these in it will help get rank for them eventually. Also look at what other articles that show up for the keyword use.
It's important to check that you have a mix of head terms and long-tail terms because it'll give you a keyword strategy that's well balanced with long-term goals and short-term wins. That's because head terms are generally searched more frequently, making them often (not always, but often) much more competitive and harder to rank for than long-tail terms. Think about it: Without even looking up search volume or difficulty, which of the following terms do you think would be harder to rank for?
It's not always about getting visitors to your site, but about getting the right kind of visitors. The usefulness of this intelligence cannot be overstated; with keyword research you can predict shifts in demand, respond to changing market conditions, and produce the products, services, and content that web searchers are actively seeking. In the history of marketing, there has never been such a low barrier to entry in understanding the motivations of consumers in virtually any niche.
As for the history of the company, as I explained, I created Long Tail Pro back in 2011. At the time, I was creating tons of niche sites and was doing alot of keyword research and content creation. I was trying to figure out what types of keywords would rank quickly in the search engines, specifically Google, and I was frustrated with the other keyword research tools (in particular Market Samurai) out there.