For a long time, I wanted to develop a tool for content marketers that would assist in the process of coming up with blog ideas and subjects. Upon researching developers for this concept I had, I stumbled across  Long Tail Pro, and realized instead of developing a tool myself for fellow bloggers and content marketers, I would throw my support behind this one.

Usually, the various search engines provide their own keyword suggestion tools, which also include the number of searches for each of those keywords. The keyword researcher uses this information to select the correct keyword, depending on the SEO goals of the website. Around 20–25% of searches are very specific long tail keywords entered into Google every single day. It's easy to rank said keywords when there is the right amount of content and backlinks to match. Keyword research is a valuable and high return activity in the search marketing field.[citation needed]


Most keyowrd databases consist of a small sample of the overall search universe. This means keyword databases tend to skew more toward commercial terms and the core/head industry terms, with slighlty less coverage of the midtail terms. Many rarely searched for longtail terms are not covered due to database size limitations & lack of commercial data around those terms. Plus if those terms were covered, there would be large sampling errors. Google generates over 2 trillion searches per year and claims 15% of their searches are unique. This means they generate searches for over 300 billion unique keywords each year. The good news about limited tail coverage is it means most any keyword we return data on is a keyword with some commercial value to it. And with Google's Rankbrain algorithm, if you rank well on core industry terms then your pages will often tend to rank well for other related tail keywords.
Usually, the various search engines provide their own keyword suggestion tools, which also include the number of searches for each of those keywords. The keyword researcher uses this information to select the correct keyword, depending on the SEO goals of the website. Around 20–25% of searches are very specific long tail keywords entered into Google every single day. It's easy to rank said keywords when there is the right amount of content and backlinks to match. Keyword research is a valuable and high return activity in the search marketing field.[citation needed]

It's important to check that you have a mix of head terms and long-tail terms because it'll give you a keyword strategy that's well balanced with long-term goals and short-term wins. That's because head terms are generally searched more frequently, making them often (not always, but often) much more competitive and harder to rank for than long-tail terms. Think about it: Without even looking up search volume or difficulty, which of the following terms do you think would be harder to rank for?
The Google Keyword Tool has a variety of helpful features meant to streamline the keyword research process. By entering terms or phrases into the search box, the Keyword Tool allows you to build extensive, relevant keyword lists from one simple interface. By default, the tool displays Advertising Competition, Global Monthly Searches, Local Monthly Searches, and Local Search Trends for each keyword. Additional options allow marketers to show the estimated Average Cost per Click, Ad share, and Search Share.
The reason I sometimes use this facility with the GKP is to find volume amounts for the keywords I’ve chosen. But, these days, it’s not so important. As long as the Long Tail Keyword makes sense and is something I would put into a search engine, then it’s good enough. Sometimes the most blazingly obvious keywords are often over looked by eager, trying-to-be-clever marketers. Sometimes you need a tool to highlight them.

Use the Google Adwords Keyword Planner to find new and related keywords, but ignore the search volume data! The search volume data in the planner is really only useful for keywords that you’re actually spending money to advertise on. Otherwise, these volumes are not reliable. While not really helpful to decide which keyword is most used by your potential audience, Google Adwords Keyword Planner makes a useful tool in coming up with ideas for potential keywords!

Making a list remains hard. And up until a few years ago, doing your keyword research was much easier. You could simply check Google Analytics to see which terms people used to find your website. That is no longer possible. So you’re pretty much left in the dark about the terms people use in search engines to end up at your website. Luckily, there are some other tools which can make your keyword research a bit easier, and could help you speed up the process a bit:
Click the Download Free Trial button above and get a 14-day, fully-functional trial of CrossOver. After you've downloaded CrossOver check out our YouTube tutorial video to the left, or visit the CrossOver Mac walkthrough for specific steps. Once you have CrossOver installed and running you can come back to this page and click the Step 2 button, or follow the manual installation guide, to begin installing your Windows application.
But maybe you didn’t watch the tutorial video yet. Or maybe you didn’t know about the extremely powerful KC feature. Maybe you didn’t know how quickly, easily and effectively you could analyze Google top 10 search results with Long Tail Pro. And maybe you didn’t even know how profitable it can be to simply target just the really long tail keywords.
The Google Keyword Tool has a variety of helpful features meant to streamline the keyword research process. By entering terms or phrases into the search box, the Keyword Tool allows you to build extensive, relevant keyword lists from one simple interface. By default, the tool displays Advertising Competition, Global Monthly Searches, Local Monthly Searches, and Local Search Trends for each keyword. Additional options allow marketers to show the estimated Average Cost per Click, Ad share, and Search Share.
This is another common reason people won’t get Long Tail Pro. Their stubbornness can stem from many reasons – including the two mentioned above. Too stubborn to pay for it (can be confused with too cheap to pay). Or too stubborn to learn about the benefits. But the main reason is that lots of people actually think that they are better off without Long Tail Pro. Either they do their keyword research the free (hard) way which takes a LOT of time and knowledge and usually isn’t very effective. Or they use a different keyword research tool which they think is better. Let me just tell you – there is no better or more effective keyword research tool than Long Tail Pro. More than 70,000 marketers can’t be wrong and over the past few years Long Tail Pro has become the standard when it comes to keyword research tools.
How do I access my download for Long Tail Pro after I purchase? There actually IS NOT a download available for Long Tail Pro anymore – now that they switched over to a cloud-based platform! No more software download means that you can use your Long Tail Pro subscription from any web browser anywhere! Just watch your email inbox for the email address you used when you made the purchase. All instructions will be sent there. Make sure you put those initial emails in a Save folder so you can access them later if you need to.
I also want to emphasize that Microsoft Excel and Google Docs perhaps play an equal, if not more important role in keyword research than any of these tools, because at the end of the day, the mountain of data you end up with is of no use if you can’t perform calculations, sort, filter, present or store it in a way that’s best suits the task at hand. Head over to Distilled for a comprehensive Excel for SEOs guide. Alternatively, bug this guy—he’s the Sensei who trains Excel ninjas in the dark of the night.
From time-to-time – there are discounts or promotions available for Long Tail Pro. Whenever these become available – all links on my site that lead to the Long Tail Pro sales page will reflect the discounted price. If there is a huge sale or a massive deal – I always let my email subscribers know about it as soon as possible. If you’re not on my email list yet – feel free to sign up by clicking the button below. I’ll even send you one of my FREE guides!
This is a really straight-forward strategy. Contrary to popular opinion – small niche websites can actually still work. Basically, you create a small website that is hyper-focused on one long tail keyword. You create the very best resource on that specific topic and publish the very best content on the internet based around that long tail keyword. Monetize with something simple like Adsense, Amazon or another affiliate product – then just sit back and watch the money roll in every month!
Understanding the balance of terms that might be a little more difficult due to competition, versus those terms that are a little more realistic, will help you maintain a similar balance that the mix of long-tail and head terms allows. Remember, the goal is to end up with a list of keywords that provide some quick wins but also helps you make progress toward bigger, more challenging SEO goals.

Are you a business owner, online marketer or content creator? If so, most likely you would like more people to visit your website, read your content and buy your products or services. The easiest way to achieve it is to find out what your potential customers or readers are searching for on Google and create content on your website around these topics.
Using the good ol' free Google Keyword Planner is great. But there is an alternate universe of Long Tail keyword phrases that live in Google's other database--namely, their "Autocomplete database." That's the database that is accessed when you're typing queries into the Google search box (notice that list of suggested keywords that pop up as you type?)

To get started with the Free Keyword Tool, just enter a keyword or search term into the relevant field. If you want to conduct competitive intelligence research into your competitors' keyword data, you can also enter the URL of a specific webpage to view keyword data for that page. You can also enter your industry and country to see even more accurate results; it's not unusual for the cost-per-click and other metrics to differ widely from one country to another, even for advertisers bidding on the same keywords in the same industry. 


Taking this site as an example, “home working” is a pretty important keyword. I’d love it if I could be at the top of Google for that phrase. However, despite pouring heart, soul and a great many man-hours into creating a useful resource for home workers, I’m not yet anywhere near the first page of Google’s search results. (I’m actually languishing depressingly on the 11th page of results at the time of writing!)
Mentioned in the above video is the Keyword Competitiveness (KC) feature within Long Tail Pro. With earlier versions of Long Tail Pro, you could only access this feature if you paid extra to upgrade to the Platinum version of Long Tail Pro. Pricing structures and the way the software is delivered has evolved over the years – and currently (as of the date I am writing this) all features of the software are included no matter which payment plan you choose. So right now – everybody who buys Long Tail Pro has access to this extremely powerful feature.

There, now. We’ve given you an overview of twenty-five cool keyword tools. Of course each of these has its own strengths and caveats, and at least for now, none can match the effectiveness of Google’s Keyword Tool, particularly in language, location, or device-specific results. Google gathers and analyzes vast amounts of data and as you know, the rich only get richer.
For a long time, I wanted to develop a tool for content marketers that would assist in the process of coming up with blog ideas and subjects. Upon researching developers for this concept I had, I stumbled across  Long Tail Pro, and realized instead of developing a tool myself for fellow bloggers and content marketers, I would throw my support behind this one.
The link back to googles API is crap – it keeps coming up with password authentication which renders it virtually useless when trying to find your own rank. Sells you the software initially. But then tries to sell you a load of stuff afterwards which effectively tells you the first version you have already paid for is useless without the extra “bonuses”. Not a nice way of doing business
Taking this site as an example, “home working” is a pretty important keyword. I’d love it if I could be at the top of Google for that phrase. However, despite pouring heart, soul and a great many man-hours into creating a useful resource for home workers, I’m not yet anywhere near the first page of Google’s search results. (I’m actually languishing depressingly on the 11th page of results at the time of writing!)
Mr. Dean I wanted to drop in and personally thank you for everything you do for us rookies in the online marketing field. I have learned so much from your lessons/guides/articles/videos you name it! I also been using Raven Tools and find it pretty helpful as well in regards to keyword research, what say you? Look forward to all your future posts! Also, it says a lot about you that you actually take the time and respond to the comments that users leave you in your articles, don’t really see that too often these days! All the best!
I was going to post screenshots here showing my numbers for the past year – but the dashboards in the old affiliate platforms (Clickbank and JVZoo) don’t provide the best visuals – so I’ll just show you my total affiliate income for the past year. In one year (March 13, 2015 to March 13, 2016) I earned $3867.60 in commissions for promoting Long Tail Pro. Not bad for having just a mildly popular ‘passive income blog’ and only a small email list!
Basically, Google shows the autocomplete suggestions whenever you start typing anything into Google search box. It is in Google's best interest to show the most relevant keywords in the autocomplete suggestions. Keywords that would help Google to retrieve the most relevant websites and help users find the most relevant content for their search query.
The program works in different operating systems such as Mac, Windows and other operating systems. If you like, you can install the device in more than one operating system. Many users who have Apples have testified that it works well in that operating system. It means that you can install it in different operating systems without paying additional monies for that. If you want Long Tail Pro to work perfectly, you can run it through Adobe Air. Incidentally, it does not cost you anything to have Adobe Air installed in your operating system. However, you have to ensure that your Adobe Air was updated for you to derive maximum benefit from the program. The program can be tried for ten days free. If you do not like the program after the trial, you can decide to buy it. Moreover, the programs enjoy customer support. It remains the best tool you can rely on to support your internet efforts. Also you can learn more about keyword research from spencer haws Here.
Note: If you can’t justify using Ahrefs on a monthly basis, you could sign up for a month, do your KW research and cancel. That said, if you can justify the monthly pricing it’s well worth keeping because you’ll get access to the ongoing functionality such as rank tracking and web monitoring. It also means there’s no need to use any other tools to track rankings or monitor mentions on the web.

When you’re running the Rank Checker feature sometimes you see Google’s captchas pop up and which can be annoying. I have only experienced this on a computer with an old OS (Windows XP) though; I haven’t seen this on Windows 7 or Windows 10 machines. Again, if you close the software and reopen it after a few minutes, everything will be okay again. UPDATE: one of the latest updates fixed this issue.
1) Ahrefs to quickly see “the big picture” when it comes to any keyword I'm researching. I can instantly see the top holders in the SERPs. I then immediately take the top holders list and go check out their sites. I need to make sure I can beat them content-wise, otherwise I will search for another keyword to try and rank for, or perhaps go down the long-tail route. The Ahrefs tool and data quality get better and better every year. It's one of my favorite tools.
If you're a regular blogger, these are probably the topics you blog about most frequently. Or perhaps they're the topics that come up the most in sales conversations. Put yourself in the shoes of your buyer personas -- what types of topics would your target audience search that you'd want your business to get found for? If you were a company like HubSpot, for example -- selling marketing software (which happens to have some awesome SEO tools ... but I digress ;-) -- you might have general topic buckets like "inbound marketing," "blogging," "email marketing," "lead generation," "SEO," "social media," "marketing analytics," and "marketing automation."

But it’s still very useful for getting search volume data (provided your account still shows this), which is helpful when choosing which of the many keywords you’ve found to focus on (although you should take these estimates with a pinch of salt, they are still useful in indicating the relative search volumes of different keywords, even if the absolute estimates are a little off).

Once you've entered a keyword, you'll be presented with a range of data: Google Search Volume, Competition, CPC, and Opportunity Score. This data provides advertisers with at-a-glance data that they can use as the basis for their next campaign. No other free keyword tool provides as much free keyword data as WordStream's new and improved Free Keyword Tool. Try it today and see how much easier keyword research can be with WordStream.
Tip: Instead of targeting large keywords (with lots of monthly searches) in one main article – try targeting lots of long tail keywords in lots of different articles. I’ve been having success with this strategy for a long time now – and more recently Spencer and his team at Niche Pursuits have been using this strategy and talking extensively about it.
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