I hope it’s easy enough for you to clearly see how pretty much any website page or blog post can be slightly modified in order to get optimized around a certain keyword. For the Busy Budgeter example – Rosemarie could easily write a brand new article – or change the title of an existing article that is already written on a similar topic, add some subheadings and a few paragraphs and have it optimized for this really low competition keyword. A keyword like this will likely bring in new visitors month after month – and Rosemarie could direct readers of that article to some of her ‘make money online’ tutorials that we already know are very profitable for her!
These are usually single-word keywords with insane amounts of search volume and competition (for example, “insurance” or “vitamins”). Because searcher intent is all over the place (someone searching for “insurance” might be looking for a car insurance quote, a list of life insurance companies or a definition of the word), Head Terms usually don’t convert very well.
6. Filter by KC and sort your list. Like some of the other filters you can input a minimum and maximum amount in the KC column and sort by that. Some people prefer to sort ascendingly to do their analysis from the easiest to the toughest keywords. For a new site try to find keywords with KC equal or under 20 or 30. Despite the super helpful KC score, you should further analyze your best looking keywords individually to be sure they are good to go. So click on them to check your top-10 competitor sites and pages.
I’ve bought and used just about everything under the sun.. Swissmade marketings product.. MS ..stealth jw analyzer.. Ilovegooglepage1 the list goes on. I used LTP platinum. The one I use is kw blaze. I bought it in 2012 and still goes to this day with Skype support is vgood if there’s any update issues. It has kw competirveness.. Moz rank ..fb likes.. A researcher.. And more quite powerful yet is free of mo.thly fees.
This is another common reason people won’t get Long Tail Pro. Their stubbornness can stem from many reasons – including the two mentioned above. Too stubborn to pay for it (can be confused with too cheap to pay). Or too stubborn to learn about the benefits. But the main reason is that lots of people actually think that they are better off without Long Tail Pro. Either they do their keyword research the free (hard) way which takes a LOT of time and knowledge and usually isn’t very effective. Or they use a different keyword research tool which they think is better. Let me just tell you – there is no better or more effective keyword research tool than Long Tail Pro. More than 70,000 marketers can’t be wrong and over the past few years Long Tail Pro has become the standard when it comes to keyword research tools.
The WordStream suite of Keyword Tools is an integrated and actionable set of keyword tools designed to help search marketers with keyword search, keyword suggestion, keyword grouping, PPC keyword research, keyword analysis, long-tail keyword research, and negative keyword discovery, going beyond the capabilities that a typical free keyword tool can offer.
TIP: A really good strategy for increasing your search engine rankings (and maybe even getting a featured snippet), is to pick a number of popular questions, and answer them in your content. You can do this in the form of a ‘Question & Answer’ section or maybe ‘FAQs’. Just pick half a dozen or so questions, and list them, together with a short answer.
"I rarely get excited about SEO and SEM tools...But, when it comes to keyword research it is virtually impossible to produce a quality worksheet without software. When I have to perform the same task for my customers, the process is even more daunting and time consuming...there is now a better way to manage huge keyword lists and this tool is called WordStream."
The Google Keyword Tool has a variety of helpful features meant to streamline the keyword research process. By entering terms or phrases into the search box, the Keyword Tool allows you to build extensive, relevant keyword lists from one simple interface. By default, the tool displays Advertising Competition, Global Monthly Searches, Local Monthly Searches, and Local Search Trends for each keyword. Additional options allow marketers to show the estimated Average Cost per Click, Ad share, and Search Share.
Note: If you can’t justify using Ahrefs on a monthly basis, you could sign up for a month, do your KW research and cancel. That said, if you can justify the monthly pricing it’s well worth keeping because you’ll get access to the ongoing functionality such as rank tracking and web monitoring. It also means there’s no need to use any other tools to track rankings or monitor mentions on the web.
3. Set your pre-search filters. Depending on whether you are looking for a new niche to build a site around or trying to find keywords to target on your already existing website, the minimum amount of local monthly searches (LMS) you set might vary. For new niches my LMS criteria is 1,500-5,000 searches, for posts anything from 10-800 is fine. Also, depending on one of these goals you can add a lower or higher number of words in the respective filter: for new niches 3 (or, at times, 2) words minimum, for new posts from 3 or 4 words up.
How do I know that the KC score measures competition accurately? When I first started using the KC feature – I didn’t know for sure. But I’ve been using it since December of 2012. I’ve published literally hundreds of different articles (in different niches) around keywords with low to medium KC scores and I have a pretty good feel for the accuracy. More than 5 years of successfully ranking for low competition keywords has convinced me to completely trust the KC scores that are calculated within Long Tail Pro.
4. Set post-search filters. After your keyword suggestion fetch is completed — which might take a while if you input a lot of seed keywords — you need to filter your list. You can: filter out keywords that don’t include buyer modifiers like “best”, “buy”, “purchase”, “discount”, “review” (it’s possible to input one or more words in the filter field at the same time: just separate the words with a comma); add a minimum and maximum amount of LMS; set a minimum amount in “Suggested Bid”; and check for only high “Advertiser Competition” keywords.
The only problem is that you can’t possibly laser-target every ad to the search query, and your landing page will definitely not be as targeted as it could be either. Not even dynamic keyword insertion (DKI) would help, because who wants to click on an ad with the headline of just “Bounce House”? Let’s just say it gets tricky, and you’re a little lazy if that’s all you do.
If you don't know the difference between head terms and long-tail keywords, let me explain. Head terms are keywords phrases that are generally shorter and more generic -- they're typically just one to three words in length, depending on who you talk to. Long-tail keywords, on the other hand, are longer keyword phrases usually containing three or more words.
I also want to emphasize that Microsoft Excel and Google Docs perhaps play an equal, if not more important role in keyword research than any of these tools, because at the end of the day, the mountain of data you end up with is of no use if you can’t perform calculations, sort, filter, present or store it in a way that’s best suits the task at hand. Head over to Distilled for a comprehensive Excel for SEOs guide. Alternatively, bug this guy—he’s the Sensei who trains Excel ninjas in the dark of the night.
It's wonderful to deal with keywords that have 5,000 searches a day, or even 500 searches a day, but in reality, these popular search terms actually make up less than 30% of the searches performed on the web. The remaining 70% lie in what's called the "long tail" of search. The long tail contains hundreds of millions of unique searches that might be conducted a few times in any given day, but, when taken together, comprise the majority of the world's search volume.
So which tool should you use? The simple answer is ALL of them!! If the data from several tools suggests that a keyword may be a good keyword to target, than you should feel fairly confident that it is. If your results appear to be contradicting one another for a particular keyword, then you may want to be hesitant in including that keyword in your selection. SEO professionals should never rely on one resource for research. No one tool is going to be 100% accurate and you stand the best chance at making the correct strategic decisions by using a variety of sources.
Matthew, are you still using LTP as part of your strategy given the changes with Google AdWords and MOS the past few months. None of their training reflects these changes in the video tutorials, so it’s a bit slower on the learning curve and seems very limiting on some of the LT Keyword options that are registering no data, when we know there is search data for certain words. Seems like something that was designed to work incredibly smooth is playing catch up from changes in 2 major areas, MOZ and Google.
When you’re running the Rank Checker feature sometimes you see Google’s captchas pop up and which can be annoying. I have only experienced this on a computer with an old OS (Windows XP) though; I haven’t seen this on Windows 7 or Windows 10 machines. Again, if you close the software and reopen it after a few minutes, everything will be okay again. UPDATE: one of the latest updates fixed this issue.
Are you looking for an efficient way to research keywords for your website? Do you want an easy way to find the best keywords to rank in Google? Do you know how to track how well your website is ranking for your target keywords? Long Tail Pro is a keyword research software that allows you to do detailed keyword research with a user-friendly interface. It provides really valuable, detailed information to help you to choose keywords to focus on, and even find available website addresses based on these keywords.
Google prefers to not share long tail searches in this tool – because the tool is designed for Google Adwords advertisers. If advertisers bid on those long tails – they would have less competition and therefore pay less for the Adword, and therefore Google would make less money e.g. bidding on the term weight loss for girls under 18 is cheaper than weight loss.
Google Adwords search volume tool is highly effective and extremely easy to use. If you’re new to keyword research and just want some quick info on the search volume and competition level of a few keywords you have in mind, this is a great tool to use. Just enter in the specific keywords that you want to compare, and then view the results. You’ll be able to see the search volume, general competition level, and suggested Adwords bid.
He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
This comes with a monthly fee though, so why have that recurring revenue drain when you can just get MS or LTP for that matter on a one off fee. They are both virtually the same in my opinion. This is the only thing that is stopping me from buying the software. If the calculation of keyword difficulty was included in the one off fee, i wouldn’t mind paying the full $97.
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This makes Google Suggest a relevant source for keyword research, it contains a large amount of organic keywords very closely related to a full or partial keyword and can be used to find additional most searched appending keywords that make the whole keyword less competitive. Google Suggest can be researched through the Google Search website or through a compatible browser for a small amount of keywords but also in large scale using free scraper tools.
It would be great if you can provide comparative analysis of this tool with Google Keyword Planner. Since you’re using this tool so you can provide best comparison. One differentiation which I understood is that this tool works for yahoo and bing as well whereas Google keyword planner works only for Google but Google being a dominating search engine, gives the highest returns, so only this reason may not be enough to buy it.