How do I research keywords? This is a common question I get from clients. And my immediate response is… Long Tail Pro! With the update to Google Adwords Keyword Planner (rendering it near worthless) without paying for Google ads and to test actually search volume for keywords, the generic Avg. search volume range they provide gives you ZERO actionable data! See example below:
1. Create a New Project. By clicking on the “+” icon located at the left upper corner, a new pane will show up allowing you to: enter your new project Title; choose your project’s Country (which affects the total of local monthly searches and top 10 Google results shown); pick your project’s Language (which affects generated keywords and the top 10 Google results for users that use that language); select your Search Network (which affects the number of reported searches depending on your choice between “Google” or “Google & search partners”); and toggle the Adult Ideas switch on or off.
Hi – I’ve read your post with great interest. Not only am I happy for you and your success, it does provide a glimmer of hope to those of us who do have “other” ideas. I, too, have had an idea for a very long time now, but I have no idea how to go about “making it a reality.” I am not a programmer either… though I do know some html… I also remember the old days of having even a web developer holding domains hostage, never mind the site’s entire code. And, yes, that is one of the major things that stops me from even discussing things with a developer. I simply don’t trust them…
For example, assume your search ad generated 5,000 impressions in one day, of which 100 visitors have come to your site, and three have converted for a total profit (not revenue!) of $300. In this case, a single visitor for that keyword is worth $3 to your business. Those 5,000 impressions in 24 hours could generate a click-through rate of between 18-36% with a #1 ranking (see the Slingshot SEO study for more on potential click-through rates), which would mean 900-1800 visits per day, at $3 each, or between 1 and 2 million dollars per year. No wonder businesses love search marketing!
Analyze Keyword Difficulty – Targeting difficult keywords with the highest competition is not always the best idea. The SEMrush Keyword Difficulty tool helps you determine keywords’ difficulties. By indicating a particular keyword’s percentage of difficulty, this tool helps you estimate how easy it would be to seize your competitors’ organic positions in the SERPs.
It's wonderful to deal with keywords that have 5,000 searches a day, or even 500 searches a day, but in reality, these popular search terms actually make up less than 30% of the searches performed on the web. The remaining 70% lie in what's called the "long tail" of search. The long tail contains hundreds of millions of unique searches that might be conducted a few times in any given day, but, when taken together, comprise the majority of the world's search volume.
1. AdWords Keyword Planner - It's still the standard, although Google keeps making changes that just aren't helpful. I get that they want us to treat closely-related keywords in such a way that we're not creating multiple pages when we should just have one, but I'd appreciate it if they'd still break down the volume for each keyword that makes up a group (or at least list the keywords they're clumping together into a group).
I will use the tool to pull in a lot of keywords related to a theme and group them into relevant topics. These topics will either become their own content page or will be combined with other topics to create a page. KeywordTool.io is similar to other tools out there such as Uber Suggest, which I've used for a long time, but it tends to produce more keywords and it provides search volume for the keywords.
Be sure to re-evaluate these keywords every few months -- once a quarter is a good benchmark, but some businesses like to do it even more often than that. As you gain even more authority in the SERPs, you'll find that you can add more and more keywords to your lists to tackle as you work on maintaining your current presence, and then growing in new areas on top of that.

Am I worried that my keyword research might not be effective since I only look at the KC score? No. Not really. Because I tend to target only the longer tail keywords these days. I don’t go after the huge main keywords anymore. They’re too hard to rank for. But long tail keywords are really easy to find with Long Tail Pro and they are usually much easier to rank for.
This tool allows you to type in your keyword phrase or keyword in the field that is provided and it will generate a long list of suggested keywords.  It has three button level and you can perform a deeper search by clicking on button level 2. You will get a list of keywords or keyword phrases that are related to the original list provided in level one. If you want to continue further, you can click on level three and then click the link at the bottom to download the data. The tool can assist you to discover those keywords that your competitors could be ignoring and use those opportunities to create fresh targeted content.

I will use the tool to pull in a lot of keywords related to a theme and group them into relevant topics. These topics will either become their own content page or will be combined with other topics to create a page. KeywordTool.io is similar to other tools out there such as Uber Suggest, which I've used for a long time, but it tends to produce more keywords and it provides search volume for the keywords.
Most keyowrd databases consist of a small sample of the overall search universe. This means keyword databases tend to skew more toward commercial terms and the core/head industry terms, with slighlty less coverage of the midtail terms. Many rarely searched for longtail terms are not covered due to database size limitations & lack of commercial data around those terms. Plus if those terms were covered, there would be large sampling errors. Google generates over 2 trillion searches per year and claims 15% of their searches are unique. This means they generate searches for over 300 billion unique keywords each year. The good news about limited tail coverage is it means most any keyword we return data on is a keyword with some commercial value to it. And with Google's Rankbrain algorithm, if you rank well on core industry terms then your pages will often tend to rank well for other related tail keywords.
The relevant keywords that you target with your ads will bring the right audience to your website. Showing your ads to people that type relevant keywords will result in higher click-through rate (CTR), lower cost-per-click (CPC) and higher conversion rates for your business. As a result, you will spend less money on advertising and generate a better return on investment.
As you can see, LongTailPro is pulling data from Google Adwords. WHAT?! So LTP uses a mix of their own massive data (launched in 2011) and data pulled via API from Majestic.com, Moz.com, and Google Adwords (http://adwords.google.com). Once you input your seed keywords, LongTailPro outputs suggested keywords related to your seed keywords, search volume, Adwords suggested bid, Adwords competition, total words, rank value, average keyword competition, language searched, and location searched.
How much is a keyword worth to your website? If you own an online shoe store, do you make more sales from visitors searching for "brown shoes" or "black boots"? The keywords visitors type into search engines are often available to webmasters, and keyword research tools allow us to find this information. However, those tools cannot show us directly how valuable it is to receive traffic from those searches. To understand the value of a keyword, we need to understand our own websites, make some hypotheses, test, and repeat—the classic web marketing formula.
Here is the part of this post that we’ve all been waiting for. How to make Long Tail Pro pay for itself! I can tell you with absolute certainty that all of this isn’t just fluff designed to try to get you to buy the product. I’ve actually done all 4 of these things – and I continue to do the top 3 to this day! This stuff really works and I make WAY more than enough money, as a result of using Long Tail Pro, to pay for itself.
How do I know that the KC score measures competition accurately? When I first started using the KC feature – I didn’t know for sure. But I’ve been using it since December of 2012. I’ve published literally hundreds of different articles (in different niches) around keywords with low to medium KC scores and I have a pretty good feel for the accuracy. More than 5 years of successfully ranking for low competition keywords has convinced me to completely trust the KC scores that are calculated within Long Tail Pro.
The limit on manual keywords could be higher.  I personally wish we could input 10,000 keywords at a time, instead of 200.  However, I understand the costs that Long Tail Pro has to maintain each time a new manual keyword is input.  Not a deal breaker, I just wish the limit was higher. (To be fair, I don't think most keyword tools have a bulk manual option at all).
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