If you are a locksmith or a pizza shop mobile search ads which drive conversion oriented calls are highly valuable. However for businesses with more complex sales funnels desktop visitors have a substantially higher visitor value than mobile phone users. In August of 2016 TripAdvisor executives stated their visitor values on desktop and tablet devices were similar, but cell phone visitors were only worth 30% to 1/3 as much. Smaller businesses likely see a deeper click value discount on smart phones and other small mobile devices where typing (and thus converting) is hard to do.
He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
The keywords you want to focus your SEO on should closely resemble the vocabulary of your audience. In order to come up with the proper keywords you really have to get inside the heads of the people who search for your website. What terms will people use? How do people search? Which question does your website answer? You should create a list of all search terms people could use and think of combinations and nuances within these search terms.
I’ve found google trends to be an interesting way to see if a keyword (and by extension a niche) is growing or shrinking, and whether it’s seasonal or not. I can’t think of any other tool out there that can reliably tell you this information, so that’s really useful. Also, if you’re building a site, especially an authority site, getting onto something that’s trending upwards is a fantastic idea.
I actually don't use any keyword tools aside from Google Trends, but only rarely do I even use that. I try to talk to many of our target audience members (entrepreneurs) as I can. I attend events, I have phone calls, I sit next to them while working. Generally speaking, I think it's a waste of time to START with keyword tools instead of actual customers. Yes, you can target people in broad swaths and get a high level sense for what's interesting and trending, but at least in the case of our business at NextView Ventures, it's way more powerful to talk to actual "customers" you serve.
It would be great if you can provide comparative analysis of this tool with Google Keyword Planner. Since you’re using this tool so you can provide best comparison. One differentiation which I understood is that this tool works for yahoo and bing as well whereas Google keyword planner works only for Google but Google being a dominating search engine, gives the highest returns, so only this reason may not be enough to buy it.