We at Moz custom-built the Keyword Explorer tool from the ground up to help streamline and improve how you discover and prioritize keywords. Keyword Explorer provides accurate monthly search volume data, an idea of how difficult it will be to rank for your keyword, estimated click-through rate, and a score representing your potential to rank. It also suggests related keywords for you to research. Because it cuts out a great deal of manual work and is free to try, we recommend starting there.
Google Adwords search volume tool is highly effective and extremely easy to use. If you’re new to keyword research and just want some quick info on the search volume and competition level of a few keywords you have in mind, this is a great tool to use. Just enter in the specific keywords that you want to compare, and then view the results. You’ll be able to see the search volume, general competition level, and suggested Adwords bid.
The team at E2M is taking this opportunity to analyze other significant (and free to use/try) keyword research tools out there. We are asking ourselves what data and logic should ideally go into keyword research, how this logic can be programmatically applied to the creation of tools, and what the best ways are to consolidate and use their output. Here’s a quick look at 25 other keyword research tools, some well-known and some you’d do well to know. These are not alternatives to the AdWords Keyword Tool on their own, but each of them performs some function of the AdWords tool in its own unique way, and all of them aid and abet your keyword research quite well.
How do you figure out what keywords your competitors are ranking for, you ask? Aside from manually searching for keywords in an incognito browser and seeing what positions your competitors are in, SEMrush allows you to run a number of free reports that show you the top keywords for the domain you enter. This is a quick way to get a sense of the types of terms your competitors are ranking for.
For the first few months, there was certainly a transition period. However, the new team was able to take over the reigns fairly quickly. A big reason for the quick transition is because I had automated most of the business already. So, the fact that I was stepping away didn't make a huge difference since all the sales, marketing emails, and many other details were already happening on an automated basis.
Wordstream is a free keyword tool that makes it easy and fast to get those keywords that your business needs most in order to drive traffic through paid and organic search. All you need to do is enter a website URL or keyword and you will get hundreds of relevant keyword results that are tailored to your country or industry. Every keyword has an estimated CPC, competition score, and a proprietary opportunity score that will assist you in budgeting for your online campaigns. You can download your list in a CSV format and upload it in AdWords directly and begin to work on your new campaigns.
It would be great if you can provide comparative analysis of this tool with Google Keyword Planner. Since you’re using this tool so you can provide best comparison. One differentiation which I understood is that this tool works for yahoo and bing as well whereas Google keyword planner works only for Google but Google being a dominating search engine, gives the highest returns, so only this reason may not be enough to buy it.