Google Webmaster SEO Starter Guide - Originally written for Google Employees to improve website performance with users and search engines. Related Terms: SERP - Search Engine Rank Position | PageRank (PR) - Named for Google Co-founder, Larry Page. The PR Scale of 0-10 rates a web page. In the past, rank was based on the number of high ranking links pointing to the website. Recently factors like relevance and quality have gained importance. This website's current PR rating:
Use the Keyword Planner to flag any terms on your list that have way too little (or way too much) search volume, and don't help you maintain a healthy mix like we talked about above. But before you delete anything, check out their trend history and projections in Google Trends. You can see whether, say, some low-volume terms might actually be something you should invest in now -- and reap the benefits for later.
These 3 keyword matching options are not solely to blame for the large variations seen when comparing data from the keyword tools. Much of this difference can be attributed to the distinctive techniques that the tools use to collect their data. Let’s take a look at how these tools collect and present their data and hopefully it will help clear up any confusion.
What are you waiting for? Today is the first day of the rest of your internet marketing life. Yesterday would have been a better day to get Long Tail Pro. Tomorrow might be okay too. But today is even better. I’m telling you – when I first got my copy of Long Tail Pro – I was like a kid at Christmas time. It was SO much fun opening up new possibilities that I didn’t have without Long Tail Pro.
This is slightly more complicated than it used to be, because you have to actually create a live AdWords Campaign as part of the process! This puts many people off, as it looks as if you have to actually advertise in order to use the tool. You don’t — you can just setup the campaign and then pause it before it runs so you don’t have to spend a penny.
The link back to googles API is crap – it keeps coming up with password authentication which renders it virtually useless when trying to find your own rank. Sells you the software initially. But then tries to sell you a load of stuff afterwards which effectively tells you the first version you have already paid for is useless without the extra “bonuses”. Not a nice way of doing business
Long tail keywords can find people who are later in the buying cycle, and more ready to buy. For example, somebody searching for “tents” is probably early in the buying cycle, just starting to research what they want. Whereas somebody who searches for “North Face Kaiju 4 person tent” already knows what they want, and is more likely to be ready to buy.
The Search Based Keyword Tool is intended for researching keywords within Google’s Adwords network. Unlike the Keyword Tool, the Search based Keyword Tool is based solely on searches from Google.com. This factor causes the search volumes displayed to be considerably lower than the Keyword Tool. Because this tool is intended for paid search keyword research, it contains additional information on Suggested Bid and Ad/Search Share. The Search Based Keyword Tool is seamlessly integrated into the Google Adwords interface and allows marketers to add keywords to their PPC campaigns without having to login to their Adwords Client Center.
Analyzing the current top 10 search results in Google is the most important part of keyword research. This is where you determine whether or not you can produce a webpage that can beat any or all of those results. The process is known as first page analysis – and it is by far the hardest process to understand and really figure out (especially when you first start out). Don’t worry though – Long Tail Pro has detailed and in-depth instructional videos available that show you exactly how to do this.
Keyword everywhere is another useful keyword tool. You can install it on either Firefox or Google Chrome. The tool will be able to show you competition data, cost per click, and Google Keyword search volume of multiple websites and keywords. This free extension can help you to save a lot of time. It can assist you to find long-tail phrases including their precise search volume, competition data, and CPC.
I think people's aresenal of keyword research tools are mostly the same: 1) You need a tool to examine search volume, most likely Google Keyword Planner 2) A tool to help you generate more keyword ideas. Tools that work with the search engines' autosuggestions are very popular such as KeywordTool.io and Ubersuggest 3) Then people might add a tool broaden the depth of their data, maybe including something like Google Trends or Moz's Keyword Difficulty tool.
3) KWFinder is one of the "newer" kids on the block, but it's probably just about the easiest way I have found to find new long-tail keywords quickly. A couple of things I like about this tool is that it allows me to create lists of keywords. So I can group up my different sites by lists and revisit them at a later date. I can export the data to CSV and start building out campaigns. It also keeps a nice scrolling list of the last 20+ keywords you have looked up. The SEO difficulty indicator comes in very handy as well! As far as ease of use goes, KWFinder wins hands down.
It's important to check that you have a mix of head terms and long-tail terms because it'll give you a keyword strategy that's well balanced with long-term goals and short-term wins. That's because head terms are generally searched more frequently, making them often (not always, but often) much more competitive and harder to rank for than long-tail terms. Think about it: Without even looking up search volume or difficulty, which of the following terms do you think would be harder to rank for?
Making a list remains hard. And up until a few years ago, doing your keyword research was much easier. You could simply check Google Analytics to see which terms people used to find your website. That is no longer possible. So you’re pretty much left in the dark about the terms people use in search engines to end up at your website. Luckily, there are some other tools which can make your keyword research a bit easier, and could help you speed up the process a bit:
Analyze Keyword Difficulty – Targeting difficult keywords with the highest competition is not always the best idea. The SEMrush Keyword Difficulty tool helps you determine keywords’ difficulties. By indicating a particular keyword’s percentage of difficulty, this tool helps you estimate how easy it would be to seize your competitors’ organic positions in the SERPs.
As a new customer trying to evaluate the software, I asked if my trial period could be extended once this fundamental issue was fixed, on the basis I couldn’t actually evaluate its requirements against my criteria. I was told this was not possible, which frankly, is very poor customer service. What’s the point of offering a trial period when customers are unable to fully test the software?
Long Tail Pro helps to assess the strength of your competition and put you ahead of your competitors. It would help you to rank higher than your competitors. When it fetches the keywords for you, it filters it and delivers the relevant ones after filtering them and making them relevant to your domain. This way it would help place your business and your website ahead of its competitors.
The developer of the program Spencer has even modified the program to make it better and faster. Recently, a platinum edition of the software was released. This was to help webmasters in their internet efforts. The new version simplifies the competition process, because it allows its users to store their favorite keywords and get them anytime they need them. Moreover, the newer version makes it easier for its user to track their website ranking in all the search engines.
These keyword research tools should make it easier to create a list of relevant search terms. You should make sure to create awesome landing pages for keywords you want to be found on. You should also think about cornerstone content articles and a great internal linking structure in order to make your SEO strategy complete. In our SEO copywriting course we dive much deeper into keywords, landing pages, and long tail keywords.
Because when old users like me purchased the product licencse 2 types of options were existing USD 97 for the license fee and then USD 27 per month for using platinum feature and second option was USD 297 for lifetime purcahse.News users are exposed to new pricing structure and have the benefit of no one time license fee (USD 97) but directly they can use the software @ USD 37.