Unlike similar tools, Serpstat is a page-oriented platform for in-depth competitive analysis. You can find competitors and define missing keywords for a single URL or even entire domains. You can also view historical position data for a range of pages organized by phrase, as well as see which pages have dropped in rank and their rank distribution as a percentage, which is very handy if you want to compare data from two different time periods or observe changes over time based on algorithm updates and other factors.
Well, if you haven’t heard the news yet, the word on the street is Google has shut down their widely popular keyword tool for public use. Now if you want access to Google sanctioned keyword data you have to sign up for an Adwords account. Of course there are a ton of theories surrounding why Google would make this decision, some are more obvious than others. But to many of us Google’s motivations seem pointless when we still have work to do! Luckly we exist in a vibrant industry where innovation is at the core of most of what we do. As such we have a slew of different tools available to replace Google’s tool.
Let me show you an example. I just surfed over to a very popular blog called The Busy Budgeter (www.busybudgeter.com) to find an example topic. Rosemarie is the blogger over there and I’ve been following her journey recently. She’s absolutely killing it online! But, I happen to know that she gets most of her traffic from Pinterest and that working on SEO is one objective that she wishes to tackle. So, let’s see if we can help her out… A quick scan of her homepage tells me what type of content she produces and who her audience is. It appears her audience is largely female, lots of stay-at-home moms and a good portion of her content revolves around teaching others how to make money online.
I also hang out in SEO forums and groups and see KC scores tossed around and talked about and pretty much everybody is on the same page. Most agree that you can’t completely rely on the KC score (there are a few factors that can’t quantitatively be measured with a number) – but that the KC score is a VERY good indicator of the competition level for specific keywords. The following diagram realistically shows exactly what to expect from certain KC scores…
Great article again. I was just thinking why can’t I find an article of yours on keyword research and then boom here it is. Thanks again. On another subject are your articles on link building still relevant ?. As I have been guilty of as Brian Deane calls it the publish and pray method. I would really like to know what is method of choice for link building. Thanks again Ian.
I’d give Long Tail Pro a 4.5/5 stars for its’ ease of use, ability to generate a high number of long tail keyword searches of low to medium competition, check rankings and check Top 10 competition on any keyword search as to what the results of number of backlinks, domain authority/page authority and other pertinent ranking data from Moz.com’s api.
The primary difference is that Long Tail Pro is a big time saver over MS. With Long Tail Pro you are able to enter in multiple seed keywords at once (rather than just 1 with MS). So, instead of entering in 1 seed keyword, waiting five minutes, then going back and entering in one more; you can enter 5 seed keywords (for example), hit generate and then see all the keyword ideas at once!