If you don't know the difference between head terms and long-tail keywords, let me explain. Head terms are keywords phrases that are generally shorter and more generic -- they're typically just one to three words in length, depending on who you talk to. Long-tail keywords, on the other hand, are longer keyword phrases usually containing three or more words.
Wordtracker is another service that requires an annual subscription to utilize all of its features. Their database is made up of 330 million search terms, collected from the major metacrawlers, Dogpile and Metacrawler, and is updated weekly. The search data they show is a record of the number of times the exact keyword or phrase has been searched in the United States over the last 365 days. As in the case of Keyword Discovery, this difference in default keyword matching type causes Wordtracker to display search volumes significantly lower than what Google’s tools show.
Ever since Google announced the impending demise of the AdWords Keyword Tool and their preference for its new avatar – the Keyword Planner, yet another hot discussion has sprung up in the SEO community. This time, strong adherents of the free-for-all ideology are riled at Google’s decision to make the Keyword Planner accessible only to marketers who’ve explicitly signed up to Google’s AdWords (which is one step more than having a Gmail account), taking it closer to being a paid tool in future! I don’t see this as a hindrance, because most other keyword (or other) tools require you to create an account and sign in before you can use them, even if they’re free. But if Google does it, we have reason to pounce on them, don’t we?

If only it were that easy – right? I’ll be the first to admit – it’s not always that easy. I’ve created lots and lots of these types of sites over the past few years – and only a handful of them worked out. It can be a very hit or miss thing. But I do have one site in particular that I would like to highlight for you. It happens to be the very first niche website that I ever created! Why highlight this specific site? Because my very first attempt at a niche site happens to still earn more than enough money each month to pay for the expenses associated with Long Tail Pro! Check out the screenshot below from my Adsense account which shows stats for just this one site for exactly one year previous from the day that I am writing this post.
The final sales price was based on a multiple of trailing 12 months net income (i.e. The average net income over the most recent 12 months).  I feel like I got a very good multiple.  I had talked to the brokers at FEinternational, Quiet Light Brokerage, and had viewed sale history of other similar companies, so I know the price I received was very competitive.

The experts love SEMrush, but will you? Take the tool for a test drive and decide for yourself. For a limited time I'm giving all my readers an exclusive one month free access to SEMrush PRO. You'll get unrestricted access to all the tool's features. If you decide SEMrush is not for you, cancel anytime during the one month trial and you won't be charged a penny. 


* Please note our tool currently assumes Google having ~ 83% of the market, with Bing + Yahoo! splitting the remaining 17% of the market. Actual market conditions may vary significantly from that due to a variety of factors including: search location, search market demographics, how much marketshare mobile search has relative to desktop in that particular vertical, etc.
This is a rather crude metric because it presumes one can monetize all the traffic they receive AND one can generate as much profit per visitor as Google does. Anyone who could do both of those would likely displace Google as the first consumer destination in their market (like how many people in the United States start ecommerce searches on Amazon.com rather than Google.com).

Tax implications vary by country and type of business sale, and more. I did an asset sale to try and take advantage of the lower capital gains tax rate as much as possible. Honestly, the reason we don’t talk about these things much is because I don’t want to give bad advice…I’m not an attorney or accountant, so everyone should seek out their own advice.
×