Just came on this program this morning and downloaded a trial version. Could this program really be only $97? Is this portion of the program effective or do you need the $300-plus Platinum version? The KC score, available in the $300-plus version, seems critical to making the whole thing work really well. Are you possibly leaving money and success on the table by not biting the bullet and going for the expensive program?
More on this How to Do Keyword Research with SEMrush Keyword Magic Tool Post Maria Raybould SEMrush Toolkit for SEO Ebook Mar 16, 2018 Intent research: Confirming your keyword intent assumptions with Google ads Webinar recorded on Sep 20, 2018 Of course, knowing where to start can be difficult. Below you'll find the five best SEO keyword research tools I recommend for startups to begin a well-rounded keyword foundation for your campaigns.
If you are a locksmith or a pizza shop mobile search ads which drive conversion oriented calls are highly valuable. However for businesses with more complex sales funnels desktop visitors have a substantially higher visitor value than mobile phone users. In August of 2016 TripAdvisor executives stated their visitor values on desktop and tablet devices were similar, but cell phone visitors were only worth 30% to 1/3 as much. Smaller businesses likely see a deeper click value discount on smart phones and other small mobile devices where typing (and thus converting) is hard to do.
Joost developed his own keyword research tool to come up with keywords as well! Yoast Suggests uses the Google Suggest functionality you know from searching in Google. It finds the keyword expansions Google gives and then requests more of them. So if you type ‘example‘, it’ll also give you the expansions for ‘example a…’ till ‘example z…’ etc. Just go on and try it and fill out some of your potential keywords. It’s a great way to quickly find more long tail keywords you can focus on.
2. The second category are keyword tools based on the competition. One of the first things to determine is not only who the business competitors are, but who the SEO competitors are. Keyword research can be done by simply doing research on high-performing competitors. Some of my favorite domain-based keyword tools are SEMrush, SpyFu, and BrightEdge's Data Cube.
The team at E2M is taking this opportunity to analyze other significant (and free to use/try) keyword research tools out there. We are asking ourselves what data and logic should ideally go into keyword research, how this logic can be programmatically applied to the creation of tools, and what the best ways are to consolidate and use their output. Here’s a quick look at 25 other keyword research tools, some well-known and some you’d do well to know. These are not alternatives to the AdWords Keyword Tool on their own, but each of them performs some function of the AdWords tool in its own unique way, and all of them aid and abet your keyword research quite well.
Once I have a list of phrases, rankings, and volumes from these tools, I'll look to internal tools (maybe Excel, Access, or another database) to organize, classify, and forecast opportunity. This is where I'll estimate a competitor's traffic based on volume & position CTR, set goals for a target position, and estimate traffic based off that position's CTR and keyword volume.
Because great content requires a deep understanding of the main idea (e.g., “ac repair houston”) and the supporting subtopics that require coverage (e.g., “central ac vs portable ac systems”) and the common issues that users seek answers for (e.g., “freon,” “refrigeration loops,” “coolant refills,” “troubleshooting”), the effectiveness of a keyword reporting tool is only as strong as the SEO pro using it.
You can filter your results by 24 business verticals, including Apparel, Arts & Entertainment, Autos & Vehicles, Beauty & Fitness, Books & Literature, Business & Industrial, Computers & Electronics, Finance & Banking, Food & Drink, Toys & Games, Health, Hobbies & Leisure, Home & Garden, Internet & Telecom, Jobs & Education, Law & Government, News Media & Publications, Family & Community, Occasions & Gifts, Pets & Animals, Real Estate, Retail & General Merchandise, Sports & Fitness, and Travel & Tourism.
Am I worried that my keyword research might not be effective since I only look at the KC score? No. Not really. Because I tend to target only the longer tail keywords these days. I don’t go after the huge main keywords anymore. They’re too hard to rank for. But long tail keywords are really easy to find with Long Tail Pro and they are usually much easier to rank for.
While this one isn’t necessarily a keyword research tool, it will give you valuable insight into how the keywords you’ve been optimizing for so far are actually performing for you. You might realize that you could start ranking for more keywords with more difficult competition, for example, or that only keywords on certain subjects are working for you.
Keyword research is an activity you undertake every now and then. If you have a clear definition about the product or service you want to ‘sell’ with your website, you should be able to come up with keywords, related keywords, and even more related keywords to make your awesome website (more) findable. As your product and the market will evolve, your keyword strategy should do the same.
This is a really straight-forward strategy. Contrary to popular opinion – small niche websites can actually still work. Basically, you create a small website that is hyper-focused on one long tail keyword. You create the very best resource on that specific topic and publish the very best content on the internet based around that long tail keyword. Monetize with something simple like Adsense, Amazon or another affiliate product – then just sit back and watch the money roll in every month!
I just downloaded a free version of LTP 3.1.0 and I cannot figure out why I can’t see the table headers of ‘Page Authority’, ‘Domain Authority’, ‘Juice Links’, etc next to ‘Keyword Competitiveness’. Normally, I should be able to see these but instead I see new categories like ‘Trust Flow’, ‘Citation Flow’, ‘Domain CF’, ‘Domain TF’ and so on. I thought I can still use the regular version of LTP for 10 day trial so I am not sure why I see different categories. Is it b/c I am on version 3.1.0 instead of 3.0? Let me know if you have any idea.Thanks!
Understandably – not everybody who buys Long Tail Pro will have the audience or platform to be able to promote as an affiliate. For example – a food blogger’s audience won’t care about a keyword research tool. So even if affiliate promotion won’t work for you – I hope I’ve shown how the tool will more than pay for itself if used for what it is intended for.
I’d give Long Tail Pro a 4.5/5 stars for its’ ease of use, ability to generate a high number of long tail keyword searches of low to medium competition, check rankings and check Top 10 competition on any keyword search as to what the results of number of backlinks, domain authority/page authority and other pertinent ranking data from Moz.com’s api.
I will use the tool to pull in a lot of keywords related to a theme and group them into relevant topics. These topics will either become their own content page or will be combined with other topics to create a page. KeywordTool.io is similar to other tools out there such as Uber Suggest, which I've used for a long time, but it tends to produce more keywords and it provides search volume for the keywords.
In addition, you can dig into the paid side of search and find out what keywords your competitors are bidding on, and then leverage those keywords for your own organic benefit if you're not already doing so. Search Metrics does this as well, but I've found SEMRush to provide a greater range of keywords and they save more historical keyword data than Search Metrics.
I think people's aresenal of keyword research tools are mostly the same: 1) You need a tool to examine search volume, most likely Google Keyword Planner 2) A tool to help you generate more keyword ideas. Tools that work with the search engines' autosuggestions are very popular such as KeywordTool.io and Ubersuggest 3) Then people might add a tool broaden the depth of their data, maybe including something like Google Trends or Moz's Keyword Difficulty tool.
In a nutshell, Long Tail Pro helps you quickly find keywords in bulk based on a seed keyword that you input. In addition to returning hundreds of related keywords, the tool also shows search volume (monthly search volume), advertiser bid, number of words, rank value, and my favorite Keyword Competitiveness (helps you judge the competition and keyword difficulty).